Maxx Smith

About Maxx Smith

Senior Data Analytics Professional with 9 years of experience specializing as a SQL developer and Tableau & Power BI subject matter expert, working with senior leadership to develop analytics infrastructure, trusted end to end data pipelines, and reliable end user KPI dashboards. Demonstrated expertise delivering full scale analytics solutions, from requirements gathering to business logic development to polished dashboard visualizations. Extensive experience working with operational and corporate leadership in the healthcare and IT sectors to drive strategic decision-making and optimize operational & technical processes. Extroverted personality with demonstrated ability to use emotional intelligence to adapt and work with stakeholders of all levels and personalities. Passionate about taking operational data needs and partnering with stakeholders to help inform their decision making.

Experience

1. Senior Business Intelligence Analyst

   Reliable Medical

   Jun 2025 — Present · Franklin, TN, US

   Rebuilt end-to-end analytics infrastructure - from raw data ingestion through SQL modeling and automated pipelines to executive Power BI reporting.Led the development of the updated data and analytics platform, rebuilding the organization’s reporting and data infrastructure from the ground up to support operational and executive decision-making.• Architected and implemented a full end-to-end analytics pipeline, ingesting raw operational data from third-party client platforms and transforming it into scalable reporting infrastructure.• Designed SQL-based data models, transformation logic, and stored procedures to standardize raw data and create report ready tables for company-wide reporting.• Automated all core reporting tables, eliminating manual data preparation and established repeatable data processes.• Developed a comprehensive Power BI reporting suite, including executive dashboards, operational performance monitoring, and historical analytics.• Partnered directly with the C Suite to define the company’s core KPI framework and design foundational reporting used to guide strategic and operational decisions.• Replaced fragmented legacy reporting with a scalable analytics infrastructure, enabling consistent and trusted reporting and fostering a positive relationship between operational stakeholders and the data.

Education

• Rollins College

  Undergraduate Coursework, Economics

  2011 — 2012

• Belmont University - Jack C. Massey College of Business

  Master of Business Administration - MBA

• Florida State University

  Bachelor’s Degree, Criminology and Criminal Justice

  2013 — 2016

• Belmont University

  Master of Business Administration (MBA), Concentration in Business Intelligence and Management Consulting

  2017 — 2018

• Palm Beach Gardens High School

  High School, Sports Management

  2007 — 2011