Max Axline

About Max Axline

I’m a US Sales & Marketing Manager at Murgitroyd, a leading European intellectual property law firm that helps law firms and innovators protect and grow their IP worldwide.I specialize in driving business growth through a combination of strategic marketing, sales enablement, and data-driven process improvement. With experience across both marketing leadership and sales operations, I bridge the gap between strategy and execution to ensure every initiative supports client relationships, pipeline performance, and measurable results.At Murgitroyd, I have contributed to strengthening our US business development efforts by improving CRM governance, optimizing lead and deal funnels, and developing marketing workflows that better align our outreach with client needs. My work focuses on empowering our teams to operate efficiently while maintaining a personalized, client-first approach.I am passionate about helping law firms and IP-driven businesses simplify their global IP management through strategic, practical solutions. If you are interested in connecting to share ideas or discuss business development, marketing operations, or the evolving IP landscape, I would love to start a conversation.

Experience

1. Us Sales & Marketing Manager

   Murgitroyd

   Oct 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US

   In my current role, I oversee client relationship management, sales operations, and marketing enablement for Murgitroyd’s US business development team. I focus on strengthening client partnerships, improving sales pipeline structure, and enhancing operational efficiency through data-driven systems and process alignment.Key Responsibilities & Achievements• Manage client accounts to foster strong relationships, understand client needs, and support growth through tailored solutions and proactive communication.• Contribute to the development and execution of the US business development strategy, collaborating with leadership to align market priorities and long-term growth initiatives.• Co-led the restructuring of the sales and marketing funnel to optimize lead qualification, deal progression, and customer lifecycle engagement.• Implemented system-wide governance across the lead and deal pipelines to improve data accuracy, reporting reliability, and forecasting.• Supported the Commercial Director with reporting and insights for the executive leadership team and board materials on business development performance, pipeline health, and marketing impact.• Developed automated workflows and email sequences to improve prospect engagement and streamline client communications.• Utilize HubSpot, marketing intelligence platforms, and digital tools to strengthen targeting, reporting, and decision-making across BD operations.

Education

• Northern Arizona University

  Bachelor of Science (BS)

  2010 — 2014

Skills

• Public Relations
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Event Management
• Social Media
• Sports Marketing
• Brand Management
• Relationship Marketing
• Marketing
• Teamwork
• Social Networking
• Brand Awareness
• Sports
• Event Planning
• Leadership
• Customer Service
• Microsoft Office
• Marketing Communications
• Facebook
• Time Management
• Microsoft Word
• Guerrilla Marketing