Maxwell Pierovich

Paid Social Manager (Meta) @Rankings.io

As Paid Social Manager (Meta), I lead strategy, execution, and infrastructure development for high-performing legal advertising campaigns. I manage a six-figure monthly budget across multiple law firm clients, optimizing campaigns for CPL, creative performance, and full-funnel efficiency while ensuring compliance with Meta and state bar rules.Key contributions- Architected and manage the Meta Paid Social system, centralizing onboarding, campaign setup, and reporting through ClickUp workflows that reduced launch time and improved consistency- Built internal AI agents for compliance checks, ad copywriting, and reporting automation, cutting manual QA and boosting campaign accuracy- Designed and documented cross-platform SOPs for TikTok, LinkedIn, YouTube, X, and Reddit, enabling scalable, compliant campaign structures beyond Meta- Expanded multi-language campaign systems (English, Spanish, Portuguese) to increase reach and engagement in diverse markets while staying compliant- Maintained and integrated the Bar Board State Compliance Tracker, embedding state-specific requirements into workflows and AI agents to reduce disapprovals- Partnered with Sales and AMs on performance audits, proposals, and forecasting, strengthening client trust and supporting new business growth- Directed campaign execution across prospecting, retargeting, and nurture funnels, improving lead quality and reducing CPL through segmentation and pacing optimization- Oversaw Pixel, Events Manager, UTM governance, and CRM integrations to ensure accurate tracking and reliable lead flow- Authored creative SOPs and naming conventions for statics, carousels, GIFs, and video ads, driving consistent branding, compliance, and testing efficiency- Developed internal training resources and AI prompt frameworks, enabling faster onboarding and consistent best-practice adoption across the team.