Maxwell Beimler

Product Merchandising/Marketing Leader | 10+ Years in Footwear Industry | Expert in Lifecycle Management, Franchise Creation, Trend Forecasting & Data-Driven Analysis | Driving Revenue Growth & Partner Collaboration

Role
Merchandising Manager - Sportstyle at ASICS America Corporation
Location
Boston, MA, US
LinkedIn followers
500 followers

About Maxwell Beimler

With over a decade of experience in the global footwear industry, I specialize in shaping impactful product marketing strategies that drive growth, streamline operations, and enhance customer engagement. From overseeing product lifecycle management to creating market-leading franchises, I have consistently delivered innovative solutions that align with evolving consumer trends and business objectives.At Reebok, I’ve managed extensive product portfolios, driving global commercial strategies for key footwear categories such as Running Classics and Court Classics. My work has included creating high-impact franchises, optimizing volume allocations, and collaborating with partners to unlock new market opportunities. I’ve also led product refreshes that improved cost efficiency while expanding market reach, showcasing my ability to balance creative vision with analytical insight.In addition to my marketing expertise, I’ve developed strong leadership skills, mentoring team members to maximize productivity and career growth. My commitment to fostering cross-functional collaboration has been instrumental in achieving alignment across global markets and strengthening supplier relationships.Beyond my professional achievements, I am proud to serve as Board President for Young Professionals Expect Miracles, where I contribute to meaningful community initiatives.Key SkillsProduct Lifecycle Management | Franchise Creation | Trend Forecasting | Data Analysis | Cross-Functional Collaboration | Supplier Relations | Global Market Strategies | Volume Allocation | Team Leadership | Consumer Insights | Digital Merchandising | Project Management | Presentation Skills | Stakeholder Engagement | Marketing Tools (Photoshop, Illustrator, Talkoot, Straub, etc.)

Experience

  1. Merchandising Manager - Sportstyle

    ASICS America Corporation

    Feb 2025 — Present · Boston, MA, US

Education

  • Emmanuel College (Boston)

    Bachelor of Arts (B.A.), Business, Management, Marketing, and Related Support Services

    2015 — 2018

  • Xaverian Brothers High School

    HIgh School Diploma, High School/Secondary Diplomas and Certificates

    2010 — 2014

Skills

  • Microsoft Excel
  • Microsoft Powerpoint
  • Time Management
  • Leadership
  • Marketing
  • Social Media
  • Microsoft Office
  • Communication
  • Microsoft Word
  • Customer Service
  • Teamwork

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Maxwell Beimler — Merchandising Manager - Sportstyle at ASICS America Corporation in Boston, MA, US | Unifers