Max Venker

About Max Venker

I believe durable growth happens when technology, strategy, and execution come together - and I’ve spent my career scaling that intersection across enterprise SaaS, global GTM transformations, and $1B+ businesses.I currently lead Product Marketing for Qualtrics’ XM for Customer Experience portfolio - a ~$1B ARR global business. I sit at the intersection of product, customers, and GTM teams, defining ICPs, positioning, and growth strategy while acting as a market intelligence partner to Product and Engineering to influence roadmap, innovation, and M&A decisions.Across my career, I’ve specialized in translating complex technology into clear value for buyers and operators - driving scalable GTM motions, accelerating enterprise adoption, and helping organizations modernize how they sell, serve, and engage customers. I’ve partnered deeply with Sales, Marketing, Customer Success, and ecosystem partners to launch new offerings, mature existing customers, and unlock durable revenue growth.Previously, I led enterprise-wide digital and GTM transformation initiatives at Under Armour, building global experience management and virtual product capabilities that reshaped how the company brought products to market. My background spans product marketing, GTM strategy, technology leadership, and analytics - allowing me to bridge strategy and execution with data at the center.Outside of work, I’m an endurance athlete and Ironman Age Group Champion, having competed at the Ironman World Championships in Kona. The same discipline, resilience, and long-term mindset show up in how I build teams, scale systems, and drive sustained business impact.

Experience

1. VP Product Marketing, Xm for Customer Experience

   Qualtrics

   Aug 2024 — Present

   Own global GTM strategy for Qualtrics’ $1B+ ARR Customer Experience portfolio across Voice of Customer, Digital CX, Contact Center, and Location Experience• Institutionalized global GTM frameworks (ICPs, positioning, value realization), improving alignment and execution across regions and teams• Partner with Product, Finance, and Corporate Strategy to shape roadmap priorities, M&A evaluation, and integration planning• Advise executive leadership on GTM performance, market trends, and growth opportunities• Serve as an executive thought leader & speaker at both internal and external / industry events• Promoted from within to lead the full CX portfolio based on sustained impact and expanded scope

Education

• The Johns Hopkins University

  Bachelor of Science, Materials Science and Engineering

• The Johns Hopkins University

  Master of Science, Engineering Management

Skills

• Database Analysis
• Database Design
• Unix Software
• Java
• Sql
• Functional Design
• Functional Analysis
• Functional Architecture
• Application Development
• Data Analysis
• Data Science
• Linux
• Microsoft Excel
• Ms Excel Pivot Tables
• Program Management
• Analysis
• Business Intelligence
• Business Analysis
• Project Management
• Microsoft Office