Maximilian Schmidl
Team Lead Key Account Management, Dach @the LEGO Group
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WORK HISTORY
Team Lead Key Account Management, Dach @the LEGO Group
Munich, DE
EDUCATION
FAU Erlangen-Nürnberg
Master of Marketing Management (MMM), Marketing
Universitas Udayana
Bachelor of Arts (B.A.), International Business Studies
FAU Erlangen-Nürnberg
Bachelor of Arts (B.A.), International Business Studies
SKILLS
ABOUT MAXIMILIAN SCHMIDL
Commercial Leader | FMCG & Retail Expert | Strategic Key Account Management | Omni-Channel Growth | People Development With 12+ years of experience in the FMCG industry - across both food and non-food sectors - I bring a strong track record of driving business growth through strategic key account management and shopper-centric innovation, on- as well as offline. Currently at The LEGO Group, I lead the commercial development of omni-channel strategies across the DACH region, shaping high-impact shopper experiences and delivering measurable results. My role blends strategic customer leadership with long-term channel and people development, working hand-in-hand with the Channel Director to align go-to-market plans and team structures with future growth. I have deep knowledge of the retail and shopper landscape in the DACH region and place strong emphasis on acting with a shopper-centric mindset to ensure relevance and impact at every touchpoint. Proven success in- Leading cross-functional teams across regional & global projects - Building high-performing teams and mentoring top talent (currently leading 4 direct reports)- Driving sales excellence, marketing strategy, and customer engagement in complex retail landscapes I thrive in collaborative, fast-paced environments where innovation, consumer insight, and commercial excellence intersect - and I’m always open to impactful opportunities in marketing, sales, consulting, and beyond, where I can help drive growth and create lasting value.
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