Max Raets

Experience

1. Roi Measurement Lead

   Google

   Jun 2020 — Present · Los Angeles, CA, US

   Led innovation pillar, working with the largest vendors to create and scale new measurement solutions:• Spearheaded new measurement methodologies and piloted projects with vendors, to create ad measurement solutions for some of the largest US advertisers. Leveraged new data sources to accurately evaluate Google media. • Scaled and externalized research insights: presented findings at industry events; created collateral for sales pitches on Google media performance; and scoped vendor partnership deals.• Collaborated cross-functionally with Sales, Product, and Marketing / Data Science to define market needs and feature prioritization for Google\'s solutions. Built internal/external materials to commercialize products.

Education

• KU Leuven

  Bachelor's degree, Social & Political Sciences

  2002 — 2004

• UCLA Anderson School of Management

  Master of Business Administration (M.B.A.)

  2012 — 2014

• KU Leuven

  Master's degree, Business/Managerial Economics

  2006 — 2007

• Université libre de Bruxelles

  Master's degree, Economics

  2007 — 2008

• KU Leuven

  Master's degree, Communication Sciences

  2004 — 2006

Skills

• Economics
• Marketing Strategy
• Marketing
• Data Analysis
• Strategic Communications
• Project Management
• Market Research
• Emerging Markets
• Data Modeling
• Public Relations
• Quantitative Research
• Information Graphics
• Game Theory
• International Economics
• Communication Skills
• International Project Management
• Statistics
• Budget Proposals
• Quantitative Analytics
• R
• Research
• Social Media Marketing
• Project Planning
• Microsoft Excel
• Statistical Modeling
• Powerpoint
• Microsoft Word
• Social Media
• Microsoft Office
• Sas
• Spss
• Eu Funding
• Event Planning