Max Blum
- Role
- Senior Marketing and Communications Manager at CBRE
- Location
- Kalispell, MT, US
- LinkedIn followers
- 500 followers
About Max Blum
As a seasoned marketing professional with 15+ years of extensive experience in integrated…
Experience
Senior Marketing and Communications Manager
May 2022 — Present
Sr. Marketing and Communications Manager, CBRE Global Workplace Solutions; Tech, Media & Telecom (TMT) sector. I am responsible for the end-to-end creation and implementation of a global communications and marketing program for the TMT sector. While ensuring alignment with the sector’s business strategy and CBRE’s values, my core focus areas include: A sector value proposition and core messaging; Internal communications strategy; External campaigns and thought-leadership; Reporting and measurement of all marketing activities with recommendations for optimization. Key Responsibilities: • Manage marketing and communications to clients, developing thought leadership programs, client roundtables, and ad hoc communications • Collaborate with sector and CBRE leadership to drive best practices and consistency in internal and client-facing communications practices • Develop content for internal and external use, including case studies, FAQs, talking points, memos, newsletters, etc. • Create marketing plans across digital, content, customer growth, and creative • Competitive intelligence and content/thought-leadership gap analysis • Develop thought leadership content to support brand positioning initiatives, working closely with stakeholders to develop positioning and craft materials around trending topics • Create and implement a data-first measurement and analytics strategy for all marketing programs that provide stakeholders with actionable insights and recommendations for optimization Tech and Software: Adobe Creative Cloud, Adobe Photoshop, Adobe InDesign, Adobe XD, Ceros, Google Analytics, Domo, Salesforce, Salesforce Marketing Cloud, Airtable.
Skills
- Social Media
- Experian Simmons
- Disability Insurance
- Customer Insight
- Food
- Account Management
- Alcoholic Beverages
- Consumer Insights
- Smartoffice
- Adobe Creative Suite
- Dollar Channel
- Email Marketing
- Trade Shows
- Life Insurance
- Promotions
- Sales
- Retail
- Client Services
- Wordpress
- Convenience Stores
- Marketing Research
- Consumer Electronics
- Crm Databases
- Retail Marketing
- Consumer Packaged Goods
- Relationship Marketing
- Customer Relationship Management (Crm)
- Grocery
- Financial Services
- Restaurants
- Marketing Strategy
- Shopper Marketing
- Club Channel
- Microsoft Office
- Trade Marketing
- Adobe Acrobat Pro
- Snacks
- Crm
- Fmcg
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