Max Meng
Consultant & Advisor
- Role
- Consultant and Advisor at Alexander Public Strategies
- Location
- Lewisburg, PA, US
- LinkedIn followers
- 500 followers
About Max Meng
Offering a combination of business, research, and technology expertise and diverse market…
Experience
Consultant and Advisor
Jul 2001 — Present · Lewisburg, PA, US
Alexander is a consulting firm providing clients with strategic marketing, marketing automation and digital marketing strategies, advocacy campaigning, strategic planning, media relations, PR counseling, message development, market research, perception analysis, fund development, and training.Responsibilities- Responsible for content, messaging, media, and creative for various organizations- Developed and executed marketing and communications campaigns and activities—including planning, production, compliance, and measurement- Developed, curated, and messaged company brand, image, and reputation to optimize how the company is represented and perceived among internal and external audiences in all geographies and business segments- Successfully led the development and maintenance of high-performing marketing and communications teams and encouraged a proficient work culture. This included talent selection, coaching, and professional development, setting goals, performance reviews, recognition, and supporting staff to meet identified goals.Accomplishments- Developed a $3 million targeted advertising and publicity strategy to launch two new 2007 Medicare Advantage products to seniors with special needs in the New York City metro area- Developed a $5.5 million corporate multicultural branding campaign for Affinity to target Hispanic, African American, and Asian New Yorkers- Directed development of all marketing communications materials to ensure compliance with federal, state, and city government regulations. Supervised print production, ensuring all pieces met standards for quality, accuracy, timeliness, and budget- Developed an award-winning branding campaign to open the newly constructed South Jersey Healthcare in Vineland, New Jersey, of the greater Philadelphia metro area- Developed an internal communications strategy to build employee morale and reestablish the Geisinger brand following its de-merger from Penn State Geisinger Health System.
Skills
- Reputation Management
- Corporate Communications
- Public Speaking
- Strategy
- Marketing Research
- Focus Groups
- Advertising
- Strategic Partnerships
- Strategic Communications
- Public Affairs
- Customer Service
- Marketing Communications
- Strategic Planning
- Speech Writing
- Budgets
- Community Outreach
- Community Development
- Market Planning
- Staff Development
- Research
- Event Planning
- Project Management
- Marketing
- Public Policy
- Event Management
- Crisis Communications
- Training
- Press Releases
- Social Media
- Public Relations
- Internal Communications
- Media Relations
- Business Strategy
- Government
- Nonprofits
- Sponsorship
- Crm
- Team Building
- Business Development
- Message Development
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