Max McCall

About Max McCall

Resource Broker: Connecting Brands with Content Creators.As a senior account manager, I specialize in helping websites establish and grow their ad revenue by managing their digital advertising strategy. With over 7 years of experience in the digital advertising ecosystem, I have a proven track record of driving revenue growth, optimizing ad performance, and building strong relationships with clients and partners.I have a deep understanding of ad serving technologies, programmatic advertising, and the latest industry trends and best practices. I work closely with ad networks, ad exchanges, DSPs, and other programmatic platforms while helping secure high-quality inventory and delivering effective advertising campaigns through Ad Servers such as Google Ad Manager.I have a strong analytical and problem-solving approach that allows me to interpret data and draw insights to optimize ad performance and increase revenue. I am a collaborative team player who works closely with internal teams, including sales, operations, product, and upper management to ensure seamless execution.If you are looking for someone highly skilled in the Account Management or CSM role who can help maximize your ad revenue and achieve your advertising goals, please feel free to connect with me. Thank you.

Experience

1. Yield Analyst, Partner Success and Yield Operations

   Playwire

   Mar 2024 — Present · US

   Helping Publishers and business owners amplify their ad revenue through Playwire\'s RAMP Platform.

Education

• Colorado State University

  Economics, International/Global Studies

  2011 — 2015

Skills

• Time Management
• Organizational Leadership
• Digital Marketing
• Teamwork
• Social Media
• Account Management
• Team Leadership
• Interpersonal Relationships
• Microsoft Office
• Facebook
• Powerpoint
• Social Networking
• Positive Employee Relations
• Microsoft Word
• Public Speaking
• Display Advertising
• Product Optimization
• Research
• Sales Process
• Easily Adaptable
• Data Analysis
• Online Advertising
• Revenue & Profit Growth
• Programmatic Media Buying
• Leadership
• Doubleclick for Publishers (Dfp)
• Advertising
• Marketing
• Advertising Sales
• Double Bass
• Salesfor