Max Martinis

About Max Martinis

Global commercial and marketing leader focused on transforming industrial, automotive, and motorsports organizations for modern growth. Career built around revitalizing how premium, high‑performance industrial companies — many with over a century of history — go to market, improving cross‑functional alignment, and integrating technology, creativity, and commercial and marketing strategies into one unified growth system.Experience spans corporate leadership, global operations, M&A, strategy, sales, and a deep entrepreneurial track across performance motorsports, e‑commerce, direct sales, and AI‑driven agency environments. This entrepreneurial work involved every part of business operations and created a broad understanding of how both small companies and large global enterprises function, make decisions, and scale. That perspective is a major competitive advantage in driving clarity, speed, and practical execution.A core strength is building multicultural, cross‑functional, AI‑enabled, lean marketing teams that operate from global hubs and leverage high‑capability, cost‑effective regions. These teams collaborate closely with sales, customer service, finance, supply chain, R&D, and production to ensure every department contributes to a consistent market message and a stronger end‑to‑end customer experience.Currently leading marketing, demand creation, and modernization for SKF North America across diverse industrial markets. Committed to helping organizations think boldly, operate smarter, and scale with confidence in an increasingly global, digital, AI‑driven landscape.

Experience

1. Marketing Director

   SKF Group

   Feb 2026 — Present · US

   About SKF – (AB SKF)SKF is a Swedish, publicly traded industrial technology leader listed on Nasdaq Stockholm. With $9B+ in revenue, operations in 130+ countries, and employees, SKF is a global authority in rotating equipment performance—improving sustainability, efficiency, and reliability across 40+ industries, including data centers, agriculture, mining, heavy industrial, manufacturing, transportation, and virtually anything that moves and uses bearings.Learn more: SUMMARYMy role centers on building a high‑performance marketing organization and collaborating closely with sales, product line, channel, and global partners to enhance regional competitiveness, demand generation and customer engagement. I am also focused on elevating MarTech, Ai tools, analytics, and automation to improve visibility, efficiency, and long‑term impact.KEY RESPONSABILITIES-Develop and refine the North America GTM and demand‑generation strategy, ensuring alignment with AMPAC priorities-Strengthen collaboration with sales and product teams to support lead flow, opportunity progression, and improved customer engagement-Establish consistent value messaging and brand alignment across AMPAC markets-Oversee marketing operations, martech systems, CRM alignment, automation, and analytics to enhance scalability and ROI-Guide regional budget planning and investment decisions across multi‑channel programs-Support channel, OEM, distributor, and direct‑sales models with integrated marketing programs.Main Industries • Data Centers • Reliability Services • Agriculture • Mining • Heavy Industrial • Manufacturing • Transportation & Rail • Energy & Industrial Equipment • Any application using rotating equipment or bearings

Education

• Universidad Tecmilenio

  Master of Business Administration (MBA), Marketing

• Universidad Tecmilenio

  Bachelor's degree, International Business/Trade/Commerce

  2004 — 2008

Skills

• Marketing
• Oral Communications
• Latin American Business
• Customer Service
• Microsoft Office
• Sales
• Strategic Planning
• Competitive Analysis
• Sales Management
• Social Media
• Market Research
• Microsoft Word
• Advertising
• New Business Development
• Organizational Leadership
• Latin American Markets
• Latam
• Latin American Culture
• Photography
• Public Relations
• Business Strategy
• Social Media Marketing
• Microsoft Excel
• Latin America
• Negotiation
• Marketing Management
• Customer Relations
• Direct Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Development
• Product Marketing
• Leadership
• Corporate Image
• Management