Max Clark

Chief Executive Officer @Upp B2b

Manchester, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Chief Executive Officer @Upp B2b

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I’m lucky, grateful and proud to be leading this great business and official Great Place to Work forward into our next exciting phase of growth. AI enthusiast, brand thinker, visionary people first leader with more energy and passion for what I do than my age suggests 🤓I love connecting with interesting people with enthusiasm for what they do and a passion for embracing challenge and change. Positive energy only! Lucky to have spent my whole career doing what I love - brand building and B2B marketing. Always thinking, asking, learning and sharing. Always trying topay it forwards helping others to get to where they want to be.

EDUCATION

1992 — 1993

CIM | The Chartered Institute of Marketing

CIM Diploma, Nottingham University Business School

1988 — 1989

BSB - Burgundy School of Business

International Business Development, Marketing

N/A

Leeds Beckett University

BA (Hons), Business Studies / French

SKILLS

Market PlanningDirect MailAffiliate MarketingMarketing StrategyProduct MarketingBusiness ManagementBrand AwarenessSocial Media MarketingMarketing ManagementEmail MarketingDigital MediaB2bDirect MarketingWeb 2.0Creative StrategyDigital StrategyKey Account ManagementBrand DevelopmentSEOSemMulti-Channel MarketingManagementB2b MarketingBusiness DevelopmentOnline AdvertisingDigital MarketingMarketing CommunicationsGoogle AdwordsPpcWeb AnalyticsIntegrated MarketingProposition DevelopmentAdvertisingOrganic SearchThought LeadershipBrand CommunicationOnline MarketingPublic RelationsBusiness StrategyMarketing

ABOUT MAX CLARK

I’ve spent over 30 years in B2B marketing and I still love it as much as I did as a junior marketer in my first role with Oracle. I’m a Fellow of the Chartered Institute of Marketing, IDM qualified, and endlessly curious about how brand, strong strategy and smart thinking can drive real business growth.I help business leaders, entrepreneurs and marketers build stronger brands, smarter digital marketing engines and sharper strategies that deliver measurable results. I’m fascinated by how AI, martech and deep data insights are reshaping how we work, by helping us move faster, personalise better and make smarter decisions. But I’ll always believe in the power of big brand ideas and strong culture to create real transformation.Before founding Upp B2B (formerly Marketecture), I was an in-house, board-level marketer. So I know what it’s like on the client side; the pressure to deliver a return, the challenge of having to do more with less, and what great agency support really looks like. That’s why we built Upp the way we did: a genuinely collaborative, strategic partner that helps ambitious B2B brands move forward with confidence.Today, I’m proud to lead an incredible team at Upp — an award-winning independent B2B brand and digital marketing agency working with NASDAQ-listed, FTSE and high-growth companies like The Financial Times, Reed Elsevier, DHL, dock10, Peel, Forterra, Lloyd’s Register, Travis Perkins, Mitel, Shell, Capita, Informa and BOC.We’re a team of brand obsessives, digital innovators and powerful creative thinkers who love pushing B2B boundaries. From AI-driven insight to bold brand storytelling, we’re all about finding smarter ways to connect, engage and grow. And I still get a buzz every time we help a client unlock a new way of thinking or take their brand to the next level.Specialities: Business Strategy, Brand Strategy, Marketing Strategy, Digital Marketing, Lead Generation, Direct Marketing, Integrated Communications, Ai passion, Content and SM, Commercial Management, Negotiation, Mentoring, Motivation and Team Management.

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Max Clark — Chief Executive Officer at Upp B2b in Manchester, GB | Unifers