Max Lauer-Bader

About Max Lauer-Bader

I am a marketing leader who brings nearly two decades of experience in the MI industry, with a proven track record of success in Content, Social Media, Paid Media and SEO. I bring deep and diverse musical instrument and pro audio gear knowledge, an adaptive mindset and an unrivaled understanding of the MI consumer to every project I tackle.

Experience

1. Senior Manager of Content and Social Media

   The Guitar Center Company

   Jun 2019 — Present · Westlake Village, CA, US

   Lead team of Content Producers responsible for Organic Social Media (thru May ’23) and Content Marketing for Guitar Center and Musician’s Friend, with more than 5.7MM combined followers across YouTube, Facebook, Instagram, Twitter/X and TikTok.• Develop marketing strategies and calendars in alignment with sales priorities, customer trends and relevant promos and product launches.• Drive the creation of cross-category content, including product demonstrations, gear tips and techniques, buying guides and more.• Execute interviews with vendor partners and artists for long-form videos and articles.• Weekly and ad-hoc reporting for Executive Team, drawn from Adobe Analytics, YouTube Analytics and native channel reporting on Facebook, Twitter, etc.• Development and execution of Paid Social Media strategies and budget management supporting GC and MF, Services, Marketing Partnerships and more (prior to shift to outside agency in July ’21). • Maintain distinct and separate brand voices for GC and MF, mindful of differences in demographic, knowledge-level and product interests. • Identify key product and consumer trends to inform long-term strategy and short-term pivots as the market dictates.• Partner with CRM, Paid Media and Web merchandising teams on deeper integration of Content throughout the entire customer journey.• Manage freelance and agency partners for article creation, including timelines, content direction and budgeting.

Education

• American University

  BA, Audio Production

  2002 — 2006