Max Laird
Associate Director Market Research @Ardelyx, Inc.
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WORK HISTORY
Associate Director Market Research @Ardelyx, Inc.
Mount Pleasant, SC, US
EDUCATION
Ohio University
Professional Certificate, Political Communication
Ohio University
Bachelor of Arts (BA), Political Science
Ohio University
Master of Arts (M.A.), International Affairs
Swansea University / Prifysgol Abertawe
Study Abroad, Political Science and Comparative Politics
SKILLS
ABOUT MAX LAIRD
Market research and insights professional with 16+ years leading strategies across retail, CPG, and healthcare spaces. Strategic thought partner to marketing and brand leadership for critical business decisions and advocate for consumer-centric approaches to deliver value and purpose to people\'s lives. On a mission to discover and champion actionable insights for data-driven decision making.Core competencies include: Custom Quantitative/Qualitative Market Research Studies, Shopper and Category Insights, Brand Marketing Insights, Secondary Analytics, Brand Health Tracking, Marketing ROI and Ad Campaign Measurement, Marketing Strategy, Customer Data and Relationship Management Systems, Voice of Customer, Innovation Research, Insight Synthesis and Storytelling, Market and Competitive Intelligence, Internal and External Customer Consulting, Leadership, Coaching, Project and Vendor Management, Statistical Analysis (Conjoint, MaxDiff, TURF, A/B, Campaign Testing, Message Testing), PowerBI, Qualtrics, Tableau, Excel, SPSS, Sawtooth, NielsenIQ, Numerator Omnipanel Insights, IQVIA
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