Maxine Tatlonghari

About Maxine Tatlonghari

Built and sold a multi-million dollar award winning beauty and lifestyle brand leveraging community building, strategic partnerships, influencer campaigns and digital marketing. With over a decade of corporate partnerships and digital marketing x peer-to-peer events, my current leadership has been marked by strategic partnerships, social media, digital marketing, and community organization. My team has fostered collaborative relationships with corporate partners, leveraging digital marketing expertise to meet critical awareness and unrestricted funding goals.As an independent contributor and a guiding force within my projects and teams, I excel in project management and executing impactful brand partnerships that resonate with diverse audiences, upholding the values of inclusivity and innovation.

Experience

1. Development and Digital Marketing Executive

   American Lung Association

   Jul 2018 — Present · Los Angeles, CA, US

   LA Market Development Director | Corporate Relations | Community Building | Business Development | Digital Marketing | Leadership | Special EventsAs the Los Angeles Market Development Director and senior field staff, I drive strategic initiatives that strengthen corporate partnerships, elevate brand, and build engaged communities. I work closely with corporate partners, media outlets, influencers, board members, staff, and volunteers to expand awareness and secure critical funding. In the wake of the LA Wildfires, I played a pivotal leadership role in mobilizing resources, strengthening community resilience, and forging strategic alliances that empowered recovery efforts. My approach is rooted in adaptability, high emotional intelligence, and ability to attract and mobilize new resources.Key Strengths & Expertise: Peer-to-peer event capacity building – Bridging the gap between relationship/consultative sales skills and digital marketing tactics like lead generation, organic, and paid content. Content Creation & Amplification – Developing compelling influencer, UGC, and content strategies that enhance visibility, fundraising and engagement. Strategic Partnerships & Market Positioning – Identifying and cultivating high-value brand collaborations that align with business and community goals. Leadership & Community Building – Driving initiatives that bring people together to create positive, lasting impact. Project Management & Creative Problem-Solving – Executing complex initiatives with precision, agility, and innovation. Adaptability & Change Management – Navigating uncertainty with a solutions-oriented mindset. Independent Contributor & Collaborative Leader – Equally effective leading teams or collaborating cross-functionally.Passionate about building bridges between brands, communities, and causes, I thrive in environments where strategy, creativity, and purpose intersect for maximum impact.

Education

• California State University, Long Beach

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

Skills

• Corporate Events
• Press Releases
• Public Relations
• Internal Communications
• Media Relations
• Program Management
• Marketing Communications
• Facebook
• Event Planning
• Educational Leadership
• Social Media
• Newsletters
• Event Management
• Crisis Communications
• Marketing
• Philanthropy
• Nonprofits
• Sponsorship
• Professional Mentoring
• Copywriting
• Blogging
• Publicity
• Leadership Development
• Social Networking
• Organizational Development
• Strategic Communications
• Editing
• Community Outreach
• Community Development
• Speech Writing
• Corporate Communications
• Life Coaching
• Public Speaking
• Grant Writing
• Leadership
• Entrepreneurship
• Training
• Volunteer Management
• Strategic Leadership
• Video