Maxine Reynolds
Business Activation Marketing: Lead Trade Development Specialist, Customer Experience at Amway
- Role
- Director of Marketing and Sales Consulting at Reynolds & Sons
- Location
- Ada, MI, US
- LinkedIn followers
- 500 followers
About Maxine Reynolds
A creative and collaborative marketing manager with over 20 years of experience. Expert…
Experience
Director of Marketing and Sales Consulting
Jan 2015 — Present · Grand Rapids, MI, US
Directed and oversaw sales and marketing operations to include the planning and implementation of business & sales development strategies. Created and executed successful brand development strategies to include the management of e-commerce, social media and website traffic growth, promotional planning, budgeting, and purchasing and inventory control. • Increased retail sales by an average of 15% through creating and maintaining a consistent pipeline focused on expanding new business as well as developing an e-commerce site for sale of retail goods and team sports programs. • Raised brand representation by expertly identifying branding gaps leading to the rebranding of company through innovative marketing programs & advertisement strategies to solidify a 90+ years relationship with the community. • Delivered significant growth in top line sales by sourcing and negotiating business development deals with major brand manufacturers and vendors to drive business goals. • Created a strategic long-term business strategy for Retail, Team Sports, and Commercial Business.
Education
Ferris State University
Associate of Science (A.S.)
Davenport University
Bachelor of Business Administration - BBA
Skills
- Customer Service
- Training
- New Business Development
- Fragrance
- Building Relationships
- Staff Supervision
- Brand Development
- Territory Expansion
- Account Management
- Brand Management
- Marketing Strategy
- Marketing Communications
- Cosmetics
- Business Development
- Marketing
- Product Launch & Positioning
- Merchandising
- Team Leadership
- Consumer Products
- Leadership
- Strategic Growth Initiatives
- Sales Management
- Key Account Management
- Product Development
- Beauty Industry
- Retail
- Project Management
- Team Building
- Management
- Sales
- Business Strategy
- Personal Care
- Budgets
- Strategy
- Training & Development
- Strategic Planning
- Employee Training
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