Maxine L.
Design Specialist @Paul, Weiss, Rifkind, Wharton & Garrison LLP
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WORK HISTORY
Design Specialist @Paul, Weiss, Rifkind, Wharton & Garrison LLP
NY, US
Multimedia Content Creation & Design Execution - develop engaging digital/print materials including but not limited to event graphics, email templates, brochures, presentations. Support website/landing page designs and produce marketing assets that align with brand messaging, ensuring usability and accessibility for target audiences.Brand Identity Management & Optimization - maintain brand consistency across all deliverables by adhering to guidelines, optimizing images/icons, and upholding design standards. Contribute to the evolution of the visual brand through creative input while ensuring professionalism and coherence.Cross-Functional Collaboration & Strategic Campaign Development - partner with various business units/team to ideate and execute campaigns, and advertisements. Translate business objectives into creative solutions through strategic design across platforms (web, events, email, social), while managing multiple projects and deadlines.Innovation & Industry Trend Integration - stay updated on design trends, emerging tools, and best practices. Propose fresh, forward-thinking ideas to enhance the brand system and incorporate novel solutions that address marketing goals across evolving platforms.
EDUCATION
Fashion Institute of Technology
Associate's Degree, Communications Design
Fashion Institute of Technology
Bachelor's Degree, Graphic Design
SKILLS
ABOUT MAXINE L.
Experienced designer based in New York with more than ten years of professional design experience; I have refined my skills in art direction and brand management at places like Nasdaq, NYU, Madison Square Garden and msnbc.com. The core of my work is a dedication to creating visually appealing solutions that appeal to a wide range of audience, making sure that each piece of content flows naturally into the overall corporate story. Maintaining a consistent design approach across many business units has been made possible by collaboration with cross-functional teams. My role extends beyond creating aesthetics; it\'s about embedding the brand\'s ethos into every design, thereby enhancing our corporate identity and engaging the stakeholders effectively.* Design Engaging Materials: Create engaging digital and print materials, including social media graphics, email templates, brochures, and presentations.* Brand Consistency: Ensure all designs align with branding guidelines to maintain a consistent and professional visual identity.* Cross-Functional Collaboration: Work cross-functionally with various teams, including marketing, digital, social, and product, to execute brand campaigns and product launches. And develop creative ideas for campaigns, advertisements, and promotional materials.* Website Support: Support website and landing page designs with relevant graphics.* Asset Optimization: Edit and optimize images, icons, and other digital assets.* Brand Evolution: Actively contribute to the evolution of the brand by exploring novel solutions that support marketing goals and help expand the brand system across different platforms.* Strategic Design: Concept and design impactful work across various platforms (web, app, email, social, etc.) while collaborating with stakeholders to creatively solve business challenges.
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