Maxine Viezel-Mathieu
Senior Manager, Global Public Relations & Social Media @ALDO Group
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WORK HISTORY
Senior Manager, Global Public Relations & Social Media @ALDO Group
Montreal, QC, CA
Lead global integrated communications strategy for the ALDO brand - Drive brand storytelling for seasonal campaigns and global product launches- Lead in-house Canadian media relations- Manage international media and influencer relations with external agencies- Integrate influencer and social strategies to amplify earned media- Manage and guide PR agency partners globally- Develop and implement effective social media and public relations programs across key markets (Canada & U.S.)- Create high-quality press tools including press releases, media lists, lookbooks, pitches and specific brand releases- Prepare internal documents/reports such as interview briefing documents, Q & As and post-mortems- Lead celebrity seeding and media gifting across key markets to drive brand adoption and advocacy- Manage planning of PR & influencer events in the US & Canada- Manage internal budgets- Support development and execution of strong tone of voice on social media to build authentic, relevant, interactive consumer relationships- Consolidate and analyze media coverage and program results. Assist in developing related recommendations and growth strategies based on results- Helped manage brand collaborations with partners such as Disney, Netflix and Hypebeast.
EDUCATION
Marianopolis College
Psychology
Concordia University
Bachelor of Arts (B.A.), Psychology
SKILLS
ABOUT MAXINE VIEZEL-MATHIEU
Integrated communications professional with over 13 years of global experience in the realms of fashion, beauty and lifestyle. Throughout my career, I have developed a wide-reaching network of international media and influencer contacts across multiple platforms, industries and markets. I have also developed extensive experience in conceptualizing, developing and launching international integrated communications strategies across a variety of fields.
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