Maximillian Saghian
Retention Marketing Lead @Fashion Nova
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WORK HISTORY
Retention Marketing Lead @Fashion Nova
Beverly Hills, CA, US
As a Retention Marketing Specialist at one of the most influential fast-fashion brands globally, I lead the strategic development and tactical execution of high-performing campaigns across email, SMS, and app push. I work cross-functionally with the CEO, CFO, and other executives, as well as the Site Ops team, Copy Writers, and Graphics teams, to ensure messaging is aligned with business objectives—ultimately driving engagement and revenue growth.Key Accomplishments- Drove a 7-figure YoY reduction in SMS spend while simultaneously increasing revenue attributed to SMS through smarter segmentation and improved send logic- Redesigned campaign scheduling using engagement analytics—adjusted send times based on open/click behavior to maximize channel performance- Led the global audience refinement for app push notifications—tuned segmentation to unlock new retention opportunities and boost traffic from underperforming regions- Created division-specific retention strategies (Women’s, Men’s, Kids, etc.) with dedicated messaging funnels to better target and engage underserved audience segments- Collaborate closely with our team to brainstorm, write, and approve copy for SMS, app push, and email campaigns, ensuring messaging aligns with brand voice and campaign goals- Developed and implemented a comprehensive lifecycle flow audit, giving full visibility into all automations and laying the groundwork for ongoing optimization across divisions- Rebuilt and cleaned core subscriber lists, improving data integrity, targeting accuracy, and deliverability across all email/SMS channels- Created a centralized QA and testing framework to catch and prevent errors in CTAs, offer placement, and content structure across mailersTools & Platforms:Klaviyo, Attentive, Wunderkind, Shopify Plus, Google Analytics, Excel/Sheets (Advanced), Slack, Jira
EDUCATION
University of Southern California
Bachelor of Arts - BA, Real Estate
ABOUT MAXIMILLIAN SAGHIAN
I’m a marketing and real estate professional with a proven track record of growing from intern to leadership within one of the most recognizable fashion brands—Fashion Nova.I’ve led large-scale SMS, email, and push notification campaigns, rebuilt influencer marketing structures from the ground up, and helped improve segmentation strategies to drive measurable retention growth. My ability to pair creative vision with data-driven execution has allowed me to impact core business metrics at every level.In parallel, I’ve built a foundation in real estate operations through roles at The Agency’s BZP Group and Global Edge Holdings—where I’ve contributed to everything from high-end listing coordination to commercial property management and renovations.I am now pursuing my BBA in Real Estate at the University of Southern California. I’m driven to explore opportunities that blend strategic marketing, real estate, and entrepreneurship.\"Success in business is all about making the right connections.” - Richard Branson
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