Maximillian Bacal

About Maximillian Bacal

A knack for digital storytelling built on the written word, and a desire to do good by doing good work. Over a decade\'s experience in content strategy, digital marketing, creative direction, and well-crafted copywriting. Equipped to rise to the creative occasion while generating insight, engagement, and ROI — now with deep experience in applied generative artificial intelligence (AI)! Skills + Tools + Know-How: Creative + Art Direction | Branding | Brand Development | Copywriting + Copy Editing | UX Writing + Technical Writing | Social Media Strategy + Management | Content Management Systems | Editorial Content Strategy | Blogging + Thought Leadership Content | Script Writing + Storyboarding | Videography + Video Editing | Photography + Photo Editing | Email + Newsletter Marketing | Event Production + Marketing | Google Adwords + Paid Search | Google Analytics | B2B + B2C | Enterprise + Small Business | Microsoft Office Suite | SEO | Public Relations + Crisis Communications | Adobe Photoshop + InDesign | Adobe Premiere Pro | Canva | Wordpress | Sprinklr | Agorapulse Plus | Marketo | Convio | Opal | Adobe Analytics | Applied Generative AI | AI Writing Contact: p: maxbacal.com e: m••••••••@gmail.com m: 80••••••00

Experience

1. Content Strategist & Writer

   Adobe

   Feb 2023 — Present

   Ownership of Adobe Express Learn blog and underlying content and SEO strategy, managing editorial calendar and contributors, content strategy and ideation across industry verticals and marketing personas, high-volume content writing and editing. Heavy focus on emerging and applied generative artificial intelligence (AI), deep role in product and market positioning, ongoing participation in product development sprints for Adobe Express and Adobe Firefly generative AI product features.

Education

• The George Washington University

  B.A

• Virginia Commonwealth University

  History and American Studies