Maximilian von Colberg

WORK HISTORY

EDUCATION

ABOUT MAXIMILIAN VON COLBERG

Sport is more than just a passion for me – it’s my professional home. With nearly six years of experience as a legal counsel in the sports industry, I’ve developed a strong background in sports sponsorship, strategic partnership management, and contract law. Through my work with DFL (Deutsche Fußball Liga) and adidas, I’ve gained insights from both sides of the sponsorship table – as a marketer and as a sponsor. I’ve not only negotiated and managed international sponsorship contracts, but also contributed to the strategic development of key projects, including the creation of the “Virtual Bundesliga”, a milestone in digital sports marketing. Currently, I’m expanding my business expertise through an MBA in Sports Management at the University of Bayreuth, focusing on digital marketing strategies, decision-making in management, and value co-creation within the sports industry. What sets me apart- Expertise in Sports Sponsorship: From contract negotiations to strategic activation of partnerships - Legal Precision Meets Business Strategy: Bridging legal expertise with creative marketing solutions - Strong Network in the Sports Industry: Extensive connections with clubs, associations, and sponsors across Germany - Passion for Innovation: Driven by new marketing concepts and digital trends in sports I am looking for a role where I can combine my legal expertise with strategic thinking to drive impactful sports partnerships – whether in sponsorship, partnerships, or sports business strategy. Let’s connect! I’m always open to discussing exciting projects in the sports industry and exploring how we can shape the future of sports together.