Maximilian Never
Managing Director @Sta
Signup · Get unlimited contacts
WORK HISTORY
Managing Director @Sta
Toronto, ON, CA
As Managing Director at STA, I lead GTM executive searches for VC- and PE-backed SaaS and AI startups and scaleups across North America and EMEA - partnering with founders, operators, and investors to place CROs, CMOs, GTM leaders, and founding IC talent. I lead a team, build the delivery product (strategy, process, systems, methodology), and drive outcomes.The approach is thesis-led: inflection point first, problem definition next, then ICP and scorecard. We design the search. The market does the teaching. The goal is optionality, a benchmarked bar, and a confident decision made after seeing and feeling the market - not a couple names from a network.Success isn\'t defined at placement. It\'s defined years later, when the hire has made an impact. 200% to quota in 2025 ($1.2M individual billings -#1 in company history) Key contributor to the firm\'s largest deals to date 146%(2024) • 172%(2023) • 102%(year one)
EDUCATION
Robert Morris University - Illinois
Bachelor of Arts - BA, Business Administration and Management
European School of Munich
European Baccalaurate (EB), German Abitur
UCFB
Master of Science - MS, Football Business
ABOUT MAXIMILIAN NEVER
At eleven, FC Barcelona scouted me. I spent a pre-season at La Masia. I didn\'t make it.I moved through top youth academies in Spain and Italy - competing against the likes of Barça, Espanyol, Inter Milan, AC Milan, Atalanta, Como, Girona, etc. I shared the pitch with players who went on to the Champions League, Premier League, La Liga, Serie A.The gap was never talent. It was an unforgiving standard - intensity, drive, discipline. Failure broke me for years. Then it became fuel.Fifteen years in the game. Six countries. Four languages. Father at 21, playing non-league semi-pro in Germany as a university dropout. I found a way out: a scholarship to the U.S, where I captained my university team.Completed a M.S. in Football Business (First Class Honours). Became an agent - living inside football tech, brokering transfers from Colombia, Peru, Malaysia, etc. to the USL Championship, and one to Serie B Italy.That\'s where I learned something that changed how I think about talent: highlights make everyone look world-class. Real evaluation is translation - whether performance survives a new context. What does a 15-goal striker in Argentina\'s second division become in Mexico, Israel, or Norway? The answer requires taste - built through compounding repetition, market depth, and forensic analysis.One December night in Toronto at -15°C, playing futsal, my colleague Armin asked if I\'d apply my scouting experience to tech startups. I didn\'t know what SaaS or VC stood for - but I knew I could learn from him. I did.As Managing Director at STA, I lead GTM executive searches for VC- and PE-backed SaaS and AI startups/scaleups across North America and EMEA - partnering with founders, operators, and investors to place CROs, CMOs, GTM leaders, and founding IC talent. I lead a team, build the delivery product (strategy, process, systems, methodology), and drive outcomes.Different arena. Same obsession.Weekends now: 20VC instead of Match of the Day, and long walks with my wife and daughter.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.