Maximilian McGonigle
- Role
- Director, Head of Partnership & Commercial Strategy at Boston Celtics
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Maximilian McGonigle
Experienced sports entertainment executive with an extensive background in marketing…
Experience
Director, Head of Partnership & Commercial Strategy
Sep 2022 — Present
Head of Strategy Group (team of 4) responsible for- Pre-sale corporate partnership solutions including custom proposal development for all new business conversations and renewals- Platform development for marquee assets such as team jersey patch, broadcast, and content/social- Partnership analytics tracking/reporting and relationship management with vendors such as Zoomph, Nielsen, Hookit, and YouGov- Consumer insight tracking and relationship management with vendors such as YouGov and Nielsen- Day-to-day management of CRM system (KORE/Salesforce), rate card development/management, and asset pricing- Digital, social, and content promotional strategy for current corporate partners- Revenue and promotional strategy for commercial functions such as merchandising/ecommerce with Fanatics, Jr. Celtics Academy Youth Basketball (Camps, Clinics, Leagues, etc.), and special projects (i.e. NFT\'s).
Education
Boston University
Bachelor’s Degree, Broadcast Journalism
2012 — 2016
Skills
- Journalism
- Radio Production
- Leadership
- Microsoft Powerpoint
- Radio Broadcasting
- Football
- Storytelling
- Communication
- Public Relations
- Microsoft Office
- Basketball
- Social Media
- Baseball
- Adobe Audition
- Video Production
- Newspaper
- Writing
- Interviews
- Soccer
- Ticket Sales
- Powerpoint
- Sports Marketing
- Public Speaking
- Sports
- Sports Writing
- Communicaitons
- Microsoft Excel
- Television
- Sports Communication
- Radio Host
- Radio
- Final Cut Pro
- Social Networking
- Broadcast Journalism
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