Maxime Barrard

E-commerce D2c - Nyx Professional Makeup @L'Oréal

Paris, FR

Conducted category, promotional, and behavioral performance-driven business analysis to guide digital strategy, in collaboration with Retail team for O+O alignment- Managed Nyxcosmetics.fr content: 50+ product pages, 10+ category landing pages, 10+ promotions- Designed innovative Gen Z focused animations using non-price strategies- Improved Amazon organic SOV and achieved a 100/100 content score- Enhanced SEO through content creation and technical optimizations- Redesigned the “Pro Program”, improving UX, user journey, and promotional strategy- Implementation of A/B tests to optimize the customer journey- Writing creative briefs for E-commerce assets- Coordination between different channels during campaigns (social, CRM, retail).

Secondary School - Lycée Fenelon & Institution Saint Alyre

French Baccalaureate

UVA McIntire School of Commerce

Bachelor of Commerce - BCom

Esade

Bachelor of Business Administration - BBA, Business Administration and Management, General

French Bilingual School (EFB), Greenville, SC, USA

French "Brevet des Collèges"

ESSEC Business School

Master in Management - Grande Ecole Program