Maxime Nunes

Marketing Operations Specialist @Citalid

Paris, FR

Demand Generation-Implementation of the Inbound strategy (top of funnel) with the deployment of marketing campaigns-SEO optimization of content to improve organic ranking and maximize visibility-Design and deployment of conversion campaigns through landing pages and forms, integrating optimized user journeys-Content updates, creation, and optimization of landing pages, SEO strategy management, web traffic analysis, and performance tracking using analytics and tracking tools.Data-Audience segmentation and data hygiene maintenance to ensure precise targeting-Design and integration of processes dedicated to improving Data Hygiene and Data Quality-Data analysis and production of marketing performance reports, with conversion funnel (lead funnel) tracking and KPI monitoring through dashboards.Ops & Automation-Implementation of scripts and workflows to optimize sales and marketing processes and improve operational efficiency-Deployment of a CRM enrichment project, including lead scoring and the integration of new features to enhance lead qualification and management-Design and technical integration of processes and AI use cases within the Revenue Ops stack-Administration of the HubSpot CRM, managing workflows, forms, and marketing lists, tracking performance, and optimizing segments-Identification and implementation of process improvements, accompanied by the documentation of best practices to strengthen marketing efficiency.

CFA Descartes – UPEM

DUT Techniques de Commercialisation

Université Paris Cité

Professional degree Digital Marketing & E-commerce

EMLV - École de Management Léonard de Vinci

Master Digital Marketing & Data Analytics