Maxime Mathon
Marketing and Communication Director Wine and Hospitality @MDCV
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WORK HISTORY
Marketing and Communication Director Wine and Hospitality @MDCV
Saint-Tropez, FR
MDCV is a unique collection of properties nestled in the heart of provence and in the UK offering unmatched Wine and tourism experiences. In details Provence : 4 Estates, acres, 7 F&B outlets, 2 Spas. Chateau de Berne 5*, Relais & Châteaux, Michelin starred restaurant UP | Ultimate Provence 4*, Small Luxury Hotels of the World. Chateau Saint Roux, eco resort Chateau des Bertrands,U.K : 3 estates, acres Sedlescombes, oldest organic vineyard in the U.K Silverhand estate –the biggest single vineyard in the U.K to come. Kingscote, vineyard and estate Wine : 6 million of premium sparking and Provence wine bottles sold in 80+ countries o Overall Mission Optimize group strategic roadmap and enhance the growth potential of Group’s portfolio of brands & estates allowing better prioritization between markets, brands and touchpoints. Group Global Strategic roadmap- Define and consolidate group’s strategic framework and roadmap - Drive 3 years strategic plan process in collaboration with key stakeholders- Establish and monitor key priorities and associated KPI’s- Provide valuable business insights to top managementPortfolio prioritization - Drive Key Digital Program: portfolio prioritization powered by digital insights and advanced demand sensing- Deploy tool for markets, regions and importers to optimize portfolio priorities and subsequent resources allocations- Design and drive internal process to allow re-allocations between brands and markets in order to optimize group’s portfolio growth profileMarketing effectiveness- Drive Key Digital Program: Marketing spend optimization tool between brands and touch points- Deploy tool for markets, ensuring global adoption, permanent improvement and associated use cases- Implement new Marketing A&P segmentation and monitor accordingly- Consolidate insights at regional and global level to fuel portfolio prioritization strategy
EDUCATION
Wine & Spirit Education Trust
level 2 award in Wines and Spirits, oenology
Skema Business School
Master's degree, international marketing and business development
SKILLS
ABOUT MAXIME MATHON
Wine and Spirits specialist with nearly 10 years of international experience in global sales and marketing, I am passionate about brands, craft and luxury as well as hospitality. I have fun and excitement in what I do and I always share that with the people I work with. I believe in the success of great ideas, teamwork and hard work and really enjoy the challenge to get multicultural and cross functional teams together to achieve greatness. From vision to action, I am passionate about articulating plans that will make an impact and inspire the consumers about my brands
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