Maximilian Böckmann
Director Sales Germany @C Wire
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WORK HISTORY
Director Sales Germany @C Wire
Munich, DE
Building the German Go-to-Market strategy from the ground up for an AI-driven contextual targeting technology- Develop and execute a full outbound sales motion across agency and direct advertiser channels- Convert pilot wins into recurring strategic partnerships with enterprise clients - Translate complex AI-driven targeting technology into tangible business cases for C-Level stakeholders- Actively integrate AI tools (Claude, Gemini, Perplexity) into daily prospecting, research and pipeline management
EDUCATION
Macromedia University of Applied Sciences
2008, Bachelor of Arts (B.A.), Film und Fernsehen (Regie)
SKILLS
ABOUT MAXIMILIAN BÖCKMANN
With 15+ years in Enterprise B2B sales across Digital Media and AdTech, I\'ve learned that the best salespeople aren\'t product pushers. They\'re trusted advisors who understand a client\'s business deeply enough to change it. My proof points: → Broke a five-year commercial deadlock at Yahoo by redesigning the commercial framework, securing the annual trading agreement with a major holding group → Drove revenue growth of up to +299% across key agency patches (GroupM, IPG, Havas, Publicis) through strategic commercial agreements → Built a qualified pipeline from scratch, converting pilot wins into recurring budgets with enterprise clients → Drove permanent DSP adoption at Havas through enablement (certifications, workshops, and beta programs) Why AI and why now: I\'m not jumping on a trend. I\'m betting on what I believe is the most fundamental shift in how businesses operate since the internet. I\'m actively upskilling with Anthropic (AI Fluency, Claude 101) and Google, and I integrate AI-assisted workflows into my daily sales process. The result: faster research, sharper outreach, and better-prepared client conversations. Passionate about the intersection of enterprise sales and artificial intelligence, and always open to connecting with people building something meaningful in this space.
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