Max Copping

About Max Copping

For nearly two decades at Microsoft, I’ve earned trust by delivering measurable impact across SMB Growth, Enterprise Sales, and Operations. I specialize in taking ownership of large, ambiguous problems that span functions – bringing clarity, alignment, and momentum to initiatives that matter. My strength lies in orchestrating multidisciplinary partnerships across product, digital, human – and increasingly AI – touchpoints to create integrated experiences for customers.As a leader, I focus on creating environments of trust, clarity, and purpose – where others are empowered to experiment, take intelligent risks, learn and continuously improve. I’ve built resilient programs and teams that deliver against short-term goals and financial commitments, while placing strategic bets for long-term success. My approach is grounded in data-driven decision-making, a bias for action, and a deep belief in the power of collaboration.KEY SKILLS & EXPERIENCES Advertising & Marketing Customer Acquisition/Customer Success Customer Lifecycle management People mgmt. and talent development Exec engagement & comms Go-to-Market Partner & Vendor Management Cross-functional leadership Role design & incentives Customer Incentive programs

Experience

1. Director, Smb Segment Lead Microsoft Advertising

   Microsoft

   Aug 2018 — Present · Bellevue, WA, US

   Accountable for all-up revenue performance & customer experience in Microsoft Advertising’s SMB business in the US. • Lead global sales & marketing program development for key aspects of the customer lifecycle, including new product GTM, customer acquisition, incentives and partnerships. • Accountable for Global SMB’s Lead Generation, Acquisition & Onboarding programs. • During my tenure I’ve partnered across disciplines to more than double US SMB revenue.

Education

• Durham University

  BA, Philisophy, Politics & Economics

  2003 — 2006

Skills

• Strategy
• Advertising
• Sales
• Sales Operations
• Sales Process
• Analytics
• Management
• Marketing
• Partner Management
• Project Management
• Business Planning
• Operational Excellence
• Business Development
• Leadership
• Digital Marketing
• Online Advertising