Jennifer Bebon

About Jennifer Bebon

An energetic creative idea generator, I thrive on the challenge of helping brands develop…

Experience

1. President Founder

   Max Communications Pr

   Jan 1994 — Present

   Our mission is to empower rising-star consumer brands, retailers, small businesses and start-up e-commerce sites to communicate strategically and compete fiercely in today’s global, as well as hyper local, marketplace – without breaking the bank. Our strategy is simple: create clever, one-of-a-kind campaigns that tell a story and resonate strongly; craft thoughtful content across multiple marketing channels, and place a high value on research that helps a brand evolve by thoroughly understanding its target audience(s).A few of our industry “firsts” and proudest moments:• A group coupon called Group-ons that was later sold and relaunched as Groupon, the world’s largest “deal-of-the-day” website; • C’Mon Mom, the country’s first sports education program for mothers;•The nation’s first U.S. Shoe Census, revealing what’s really inside a woman’s closet; •Polar Bear Empathy Day, a grassroots movement and groundbreaking alliance between an energy company and a national environmental non-profit to inspire homeowners and businesses to conserve energy, reduce their carbon footprint, and save the polar bear’s icy habitat; •The Curvy Quotient Test and #BoostYourCQ social media campaign that has redefined women size 14 and up as “curvy” voices in the growing plus size fashion movement. Our clients, past and present:Pendleton Woolen MillsAnne Sylvain Luxury HandbagsLINJA ShoesTate\'s Bake ShopIsabel GarretónSonsi.comGault Energy & StoneDuets TiesOrchard BrandsThe Bellevue CollectionGarden BotanikaKlaff’s Home Design StoresTazo Tea Optima Prescription Eyeglass LensesShoeMall.comKid-e-Sport.comAmerican StockFair IndigoThe LaurelRock CompanyGirlawhirl.comView case studies at

Education

• University of Richmond

  Bachelor of Arts (B.A.), Economics

  1981 — 1985

Skills

• Public Relations
• New Business Development
• Retail
• Marketing Communications
• Social Media Marketing
• Start-Ups
• E-Commerce
• Publicity
• Fashion
• Press Releases
• Media Relations
• Sales
• Social Media