Max Comparetto

About Max Comparetto

Over the past 5 years at Salesforce, I’ve had the incredible privilege of sitting at the intersection of Emerging Technology, AI Research, and Product, building the core pillars of what is now Agentforce.My journey has been defined by two distinct, yet deeply connected challenges:1. Building the Brain: The Atlas Reasoning EngineIn AI Research, we moved beyond simple prompt-response. We built Atlas—the reasoning engine that allows an agent to actually think before it acts. By implementing Ensemble RAG and ReAct loops, we gave agents the ability to ground themselves in real-time CRM data, evaluate their own plans, and self-correct. It’s the difference between an AI that guesses and an AI that reasons.2. Giving it a Voice: Agentforce VoiceA brain is only as good as its ability to communicate. As the PM for Agentforce Voice, my mission has been to bring that cognitive power into the most human channel we have: the voice channel. We’re solving for ultra-low latency and emotional resonance, ensuring that when an autonomous agent speaks, it isn\'t just \"reading a script\"—it’s proactively solving problems in a way that feels natural and trusted.Skills Summary- AI Product Management- Forward Deployed Engineering- Application Design, Product Development- Business Systems Design, Process Optimization- Data Management, Modeling, & Analysis- Sales, Territory & Account Development- Sales Operations & Strategy (GTM)- Sales Training & Enablement- Solutions EngineeringIndustry Expertise- Software & Technology (SaaS)- Platform as a Service (PaaS)- IT Professional Services- Non-Profit (NGO)- Blockchain & Digital Assets (Web3)- Decentralized Applications (dApps)Professional Certifications- Salesforce Certified Administrator (SCA): ADMIN 201- Google Certified: Generative AI Fundamentals- AWS Technical Professional - AWS Business ProfessionalPatents & Trademarks- U.S. Patent No. US11••••98 (DATABASE SYSTEM PUBLIC TRUST LEDGER ARCHITECTURE)Educational History & Completed Coursework- Bachelors Degree, International Affairs & Spanish (The University of Michigan)- Applied Business Analytics (Prof. Dimitris Bertsimas, MIT Sloan School of Management)- Disruptive Strategy (Prof. Clay Christensen, Harvard Business School)

Experience

1. Product Manager, Agentforce Voice

   Salesforce

   Feb 2025 — Present · Atlanta, GA, US

   Leading the product strategy, roadmap, and execution for Agentforce Voice, the autonomous AI voice layer of the Salesforce platform. Empowering enterprises to deploy human-like, low-latency AI agents that move beyond scripted IVR to deliver proactive, data-grounded service and sales conversations.Key Responsibilities & Impact:• Vision & Roadmap: Define and drive the end-to-end product lifecycle for Agentforce Voice, transforming traditional telephony into an intelligent, conversational ecosystem integrated natively within Service Cloud.• Agentic Architecture: Spearheaded the integration of Agentforce’s reasoning engine (ReAct) into voice channels, enabling agents to autonomously plan and execute multi-step tasks — such as scheduling appointments, updating CRM records, and triggering flows — entirely through spoken dialogue.• Voice UX & Latency Optimization: Collaborating with AI Research and Engineering to solve for ultra-low latency and \"turn-taking\" logic, ensuring AI interactions feel natural, recognize emotion/intent, and minimize the \"robotic\" delays typical of legacy voice bots.• Data-Grounded Intelligence: Leveraged Salesforce Data Cloud and the Einstein Trust Layer to ensure voice agents are grounded in real-time Customer 360 data, providing accurate, personalized responses while maintaining enterprise-grade security and privacy.• Ecosystem Integration: Partnered with major telephony providers (Amazon Connect, Five9, Vonage) to ensure seamless \"Human-in-the-Loop\" handoffs, where AI agents transfer calls to live representatives with full conversational context and sentiment analysis.• GTM & Growth: Driving adoption across Global customers by demonstrating ROI through 50%+ call deflection rates and significant reductions in Average Handle Time (AHT) while improving CSAT.

Education

• Massachusetts Institute of Technology

  📑 Certificate, Applied Business Analytics

  2020

• University of Michigan

  🎓 Bachelors of Arts, International & Comparative Studies, Language

  2015

• Harvard Business School

  📑 Certificate, Disruptive Strategy

  2020

Skills

• Solution Selling
• Problem Solving
• Technical Recruiting
• Microsoft Word
• Leadership
• Management
• Powerpoint
• Microsoft Excel
• Social Media
• Business Strategy
• Professional Services
• Customer Service
• Business Development
• Microsoft Office
• Network Services
• Staffing Services
• Public Speaking
• Research
• Google Sheets
• Social Networking
• Google Apps
• Google Drive
• Business Intelligence
• Business Process Improvement
• Google Docs
• Account Management