Max Colas

About Max Colas

I operate at the intersection of product, revenue, and technology.With a foundation in engineering and product leadership and multiple C-level roles across AI, SaaS, and fintech, I help organizations translate complex technology into scalable commercial growth. My focus is not marketing as a function: it is aligning product strategy, go-to-market execution, data, and narrative into one coherent growth engine.In the AI era, competitive advantage no longer comes from messaging alone. It comes from cross-functional orchestration: product clarity, sales enablement, data-driven execution, and market positioning working as one system. That is where I operate.Throughout my career, I have:• Built and scaled global, distributed teams across product, marketing, and communications• Led SaaS transitions and AI-driven product launches• Instituted revenue-aligned operating models connecting product, sales, and marketing• Positioned companies for accelerated growth and strategic exit• Served as executive partner to CEOs and boards on growth, narrative, and market expansionI am particularly drawn to organizations navigating inflection points, from AI adoption, category creation, international scaling, to post-acquisition integration, where clarity of strategy and disciplined execution determine outcomes.My leadership style is analytical, direct, and pragmatic, balanced with creativity and humor. I value intellectual honesty, strong design, and measurable impact.

Experience

1. Chief Marketing Officer

   3forge

   Jan 2025 — Present · NY, US

   Leading marketing for the only application engine specifically built for finance, chosen by some of the largest financial institutions to build and scale their real-time, business-critical enterprise applications.

Education

• University of Cambridge

  Economics

• New York University

  School of Continuing and Professional Studies (SCPS)

• CentraleSupélec

  MSc, General Engineering

Skills

• Electronic Trading
• Low Latency
• Global Management
• People Management
• Strategy
• Business Intelligence
• Product Strategy
• Requirements Analysis
• Business Strategy
• Management
• Product Management
• Isv
• Business Development
• Exchange Connectivity
• Strategy Development
• Solution Selling
• Connectivity
• Fluent in French
• Competitive Analysis
• Vendors
• Start-Ups
• Equity Trading
• Financial Services
• Crm
• Software Development
• Trading Systems
• Product Marketing
• Derivatives
• Market Data
• Risk Management
• Team Management
• Financial Markets
• Trading
• Customer Relationship Management (Crm)
• Leadership
• Equity Derivatives
• Vendor
• Product Development