Massimo Casali

Head of Retail Performance @Crep Protect

Actually I am responsible for the training of Crep Protect products for all sport retailers in Europe and USA. I am in charge of the development of a new project called Crep 360, a new machine able to protect a pair of sneakers in less than 90 seconds. I am in charge of a team of 3 people, 2 in the European market and 1 located in the USA.It is very important to connect with all the retailers to ensure the success of the company but at the same time to bring new ideas to develop the brand to the next level and create experiences across all youth generations.