Max Beilby
Senior Vice President Culture & Behavioural Risk @Citi
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WORK HISTORY
Senior Vice President Culture & Behavioural Risk @Citi
London, GB
Helped build Citi’s pioneering \'Behavioural Risk\' team within Internal Audit, integrating psychological tools, techniques and insights into audit methodology.• Co-developed and deployed Internal Audit’s first generative AI tool for large-scale qualitative datasets, improving consistency and increasing efficiency.• Worked with Model Risk and AI Oversight to set risk-tiered evaluation protocols and a repeatable annual review.• Designed a ‘Behavioural Risk Intelligence Hub’ that uses generative AI to monitor signals of behavioural risk, which will be used for planning audits and continuous risk assessments.
EDUCATION
The London School of Economics and Political Science (LSE)
Master of Science (MSc), Organisational & Social Psychology
University of Brighton
Bachelor of Arts (BA), Business Management
SKILLS
ABOUT MAX BEILBY
As Senior Vice President of Culture & Behavioural Risk at Citi, I manage a global team of auditors and applied psychologists dedicated to understanding and improving organisational culture. My work bridges behavioural science, data analytics, and artificial intelligence, to help identify and manage people and conduct risks across the bank.I’ve been at the forefront of integrating AI and data science into audit methodology, including developing and deploying a Large Language Model (LLM) to automate qualitative data analysis. Alongside this, I’ve worked closely with Model Risk Management and AI Oversight to establish protocols and methodologies that ensure such AI systems are transparent, ethical, and rigorously evaluated.Beyond my role at Citi, I serve on the Advisory Board of Ethical Systems, a research organisation promoting evidence-based approaches to business ethics. I’m also the author of Darwinian Business, which is a blog exploring the intersection of business, psychology, and evolution.My academic background includes a Master’s in Organisational and Social Psychology from the London School of Economics, where I also recently completed executive education in \'AI and the Future of Organisations\'. I also hold a First-Class degree in Business Management from the University of Brighton.I’ve written on responsible AI practices in Harvard Business Review with my co-author Dr Brian Spisak, and I continue to advocate for ethical, human-centred innovation in financial services.
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