Maxat Karimov
Head of Marketing Otc Europe @Sandoz
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WORK HISTORY
Head of Marketing Otc Europe @Sandoz
Munich, DE
Leading overall OTC business brand and product portfolio strategy, pipeline management, marketing capability building.
EDUCATION
KIMEP University
Bachelor of Science, General Management, Accounting (GAAP)
Kellogg-WHU Executive MBA
Executive MBA, Business Administration and Management, General
ABOUT MAXAT KARIMOV
Steering half of Sandoz\'s OTC portfolio, my role centers on sustainable, profitable growth in the Probiotic and Antifungal categories. The sharpened focus on key growth markets (Top 10) and select consumer segments (Needscope model), paired with high-quality content and execution (Ipsos top tested campaigns), fueled double-digit growth in 2023 and over-delivery vs. ambitious targets.With over 20 years of marketing at blue-chip companies, and experience managing portfolios up to $200M in sales, I have honed a keen ability to drive for growth within a region-cluster-market model. My success is grounded in a comprehensive marketing approach, from consumer insight to quantitative testing and implementation, capability building, process re-design, TA prioritization to resource allocation, all have been instrumental in driving savvy, profitable growth, and tripling innovation pipeline value for key franchises.
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