Maximillian Applin
Director of Product @Cakewalk
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WORK HISTORY
Director of Product @Cakewalk
Victoria, BC, CA
Leading product strategy and development for Cakewalk, an access governance and automation platform for modern IT and Security teams- Introduced product operations discipline: standardized documentation, design review cycles, and decision frameworks. I focussed on creating alignment across product, design, and engineering- Defined Cakewalk’s core product pillars and embedded them into roadmap planning, GTM messaging, and customer outcomes- Drove expansion into IAM, SaaS governance, and non-human identity (NHI) automation, balancing speed of delivery with scalable architecture which drove consecutive record quarters in sales- Delivered key features such as our Open API, Managed Applications, Identity Aware User Directory and Access Reviews all within my first 8 months- Developed our Integrations strategy using Paragon’s embedded API platform, cutting integration delivery time and establishing the foundation for future automation workflows- Built a security maturity model to align GTM and product strategy, ensuring investments matched customer maturity and market readiness- Currently delivering on our AI strategy
EDUCATION
Notre Dame
Physics, Chemistry, Biology
Norwich University of the Arts
Graphic Communications
SKILLS
ABOUT MAXIMILLIAN APPLIN
Experienced High Growth SaaS Product LeaderI specialize in Product Led Growth, Experience Strategy, Product Execution and Delivery. Deep understanding of the product lifecycle with an extensive history of delivering results on key business metrics and creating happy, healthy, high performance teams.Core skills- Executive team and board advice on product strategy- Product team structuring, mentoring and growth- Discovery and insight generation- Prioritisation and roadmapping- Value proposition creation- People-centric leadership- Facilitation
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