Max von Heyden

Senior Business Development Representative @Planful

Berlin, DE

Q4: 120%*Q1: 200%(#2 performer EMEA)*Q2: 283%(#1 performer global,#1 EMEA)*Q3: 367%(#1 performer global,#1 EMEA)Planful helps modern finance teams move from reactive reporting to proactive planning through automation, collaboration, and real-time insights.As the first Business Development Representative in the DACH region, I joined Planful shortly after the German entity was founded and helped lay the foundation for our presence in the market. My role extends beyond pipeline generation: I’ve contributed to shaping the go-to-market strategy, building scalable outreach processes, and developing the messaging for finance leaders across the region.I work closely with Account Executives, Solution Consultants, and Marketing to align on regional strategy and ensure we resonate with CFOs, FP & A teams, and Controllers in mid-sized and enterprise organizations.🧩 How I Add Value• Pioneering BDR efforts for Planful’s DACH market entry• Co-developing outreach strategy, messaging, and sales playbooks for Germany, Austria & Switzerland• Engaging finance leaders with value-based conversations around planning transformation• Driving pipeline growth through structured outbound campaigns and strategic targeting• Close cross-functional collaboration to ensure alignment and market fit

Mediadesign Hochschule für Design und Informatik

Bachelor of Arts - BA