Max Sheffield-Baird

About Max Sheffield-Baird

Is your ideal customer drowning in a sea of jargon when you explain your tech platform? Do eyes glaze over before you can explain how your solution benefits people’s health?If your website headlines or social bios sound like a buzzword bingo card, you’re leaving money on the table.People won’t be able to understand how you can benefit their organizations unless you can make your marketing approachable and memorable.So how do you do this? You position your brand as the best choice for people you’re trying to reach.Sally Hogshead says it like this, “Different is better than better.” This is especially true in the tech industry. ‘Better’ can be replicated in a couple of years, if it hasn’t already.Understanding what makes your company different in ways your customers will find relevant is the key to profitable positioning. It gives people instantly recognizable stories that they can remember and refer back to when speaking with decision makers.AI can be a useful tool but it doesn’t have lived experiences it can draw from to build rapport and trust with your customers.Instead, rely on a marketing strategist and copywriter that helps you nail repeatable language and headlines that infuse your unique story to attract and nurture leads using empathy.What you can expect from working with me: Memorable messaging that you can adapt to diverse audiences such as patients, funders, and decision makers A marketing roadmap that prioritizes being strategic with the time and budget of a startup so you’re owning and perfecting one marketing channel at a time Deep dive content such as a webinar, guide, resource, or interview that positions your business as an industry leader Stories that safeguard patient privacy while showcasing results so people can instantly recognize how it benefits individuals and the community Copy including bios and headlines that you can repeat to streamline the content process and nurture customers faster by reinforcing your positioningWhy does this matter? If people aren’t “getting” what your startup does and captures their attention quickly, it’s costing you sales and valuable time on your calendar chasing the wrong leads for weeks or months. Your story is the most powerful asset you have at your disposal. When you don\'t have the budget to compete with the hundreds and thousands of impressions that others in your space are buying, those touchpoints you do get have to be so impactful they live in someone\'s memory. And in a short-form scroll happy world, memory will have the maximum impact on your revenue.

Experience

1. Workshop Facilitator & Presenter

   Mid-Continent Public Library

   Feb 2023 — Present

Education

• Pinellas Technical College

  Practical Nursing Diploma, Practical Nursing, Vocational Nursing and Nursing Assistants

  2011 — 2013

• Colorado State University Global

  Bachelor's of Science, Marketing

  2019 — 2021

• St. Petersburg College

  Associate of Arts (A.A.), General Education

  2009 — 2011

• National Society of Health Coaches

  Health Coach Certification, Health and Physical Education/Fitness

  2017 — 2017

Skills

• Ms Word
• Care Plan Development
• First Aid
• Surginet
• Mental Health
• Health Promotion
• Medical Terminology
• Social Media
• Communicable Diseases
• Curriculum Development
• Cpr Certified
• Emergency Management
• Change Management
• Public Health Education
• Powerchart
• Wellness Coaching
• Allscripts
• Gastrostomy Tube Management
• U.s. Health Insurance Portability and Accountability Act (Hipaa)
• Microsoft Excel
• Hospitals
• Psychological Assessment
• Epic Systems
• Emr
• Dynamic Speaker
• Wound Care
• Public Speaking
• Motivational Interviewing
• Health Education
• Medication Administration
• Public Health
• Staff Training
• Firstnet
• Immunization
• 60 Wpm
• Eclinical Works
• Pediatric Nursing
• Client Services
• Healthcare
• Nextgen