Max Rubenstein
Digital Marketing and Communications Manager - PhyNet Dermatology LLC
- Role
- Digital Marketing and Communications Manager at PhyNet Dermatology LLC
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Max Rubenstein
Northeastern University graduate passionate about digital marketing. Previously: Music…
Experience
Digital Marketing and Communications Manager
Feb 2025 — Present · Jersey City, NJ, US
Executed multi-channel campaigns through Salesforce Marketing Cloud, Klaviyo, and GoHighLevel, delivering monthly messages that drive patient engagement across 120+ dermatology practices nationwide.• Increased landing page conversions by 20%+ through building and optimizing Unbounce pages integrated with Google Tag Manager and GA4 for performance tracking.• Improved organic search visibility for practice websites, driving double-digit growth in traffic and patient inquiries through SEO initiatives with SEMrush, WP Engine, and Wix.• Co-launched and scaled MyDermSpot.com, a Shopify e-commerce platform for skincare products, generating new revenue streams and managing end-to-end operations including fulfillment with ShipBob and customer support.• Delivered organization-wide presentations and training on Salesforce Marketing Cloud to enhance provider and leadership adoption of patient engagement tools.• Produced marketing assets and campaigns that increased engagement, including custom email designs in Photoshop and a company-wide video campaign (scriptwriting, production, editing).• Built monthly practice-level digital marketing reports, identifying key growth opportunities and ROI trends to inform executive strategy.
Education
Northeastern University
Bachelor of Science, Music
Northeastern University
Bachelor of Science Degree in Music, Music Industry
Skills
- Social Media
- Nonprofits
- Fundraising
- Marketing Strategy
- Start-Ups
- Youth Engagement
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