Max Roberts
Group Head of Marketing @Arena Racing Company
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WORK HISTORY
Group Head of Marketing @Arena Racing Company
Lingfield, GB
Arena Racing Company (“ARC”) is the largest racecourse operator in the UK. The ARC Group of racecourses host roughly 570 fixtures annually with 1.2 million people attending racing at one of ARC’s racecourses each year. As well as racing, ARC also operates 3 hotels, a golf course and 4 Greyhound stadiums. This role takes ownership of the group advanced admissions. Focusing on the tracking and analysis of forward admissions and driving tactical strategy in ensuring the achievement of the admissions plan.This role plans and controls the marketing budget, seeking economic and effective buying and placing of activity to maximise commercial opportunity. Working with the sales hubs to ensure maximum commercial opportunity within both racing and non racing sales.
EDUCATION
University of the West of England
2:1, Marketing
The Shaw Academy
Level 4 Diploma, Digital Marketing
SKILLS
ABOUT MAX ROBERTS
An experienced and highly motivated Head of Marketing who is comfortable working in a fast paced, highly commercial environment. I have a confident personality and a passion for helping a business to grow.Key skills/experience:• Budget management – Extensive and demonstratable experience managing multiple budgets simultaneously.• Managing agency relationships - Including creative, digital & media.• Leading, motivating and developing a team of direct reports.• Planning, executing and reporting of Multi-Channel marketing campaigns both online and offline.• Brand management and PR• P&L management & forecasting• Event planning and operations – Experienced in running large scale, public events
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