Max Peterschmidt

About Max Peterschmidt

End-to-end design lead with deep industry experience in cloud IoT and automation platforms and a track record of working with product teams to define & deliver game-changing strategies in undefined opportunity spaces. Experienced in building and deploying innovation, design, and research processes for globally distributed UX teams.Strong ability to translate abstract research findings to insights to tangible UX vision, informed by my experience leading multi-disciplinary UX project teams at all phases of development.Deep passion for leveraging data visualization to enable stakeholders to digest, internalize & evangelize insights from research or system data.Experienced facilitator & developer of design thinking tools. Planned & executed dozens of innovation & strategy workshops with cross-functional portfolio leadership teams. Fluent in innovation tools from both UX and marketing disciplines. Experienced user & teacher of LUMA toolkit.Portfolio: passions include throwing parties, puns, and occasional mountaineering.

Experience

1. Principal Ux Research Manager, Agent 365, Cape, and Fde

   Microsoft

   Sep 2025 — Present · Seattle, WA, US

   I lead the UX research team for three areas - Agent 365, the control plane for enterprise agents - grappling with a huge range of really big research questions about the future of AI & human work - Copilot, Agents, and Platform Ecosystem (CAPE)- supporting customer & partner engagements that grow Microsoft’s AI ecosystem - Forward-Deployed Engineering (FDE)- figuring out the UX research support approach for the emerging forward-deployed product development model

Education

• Savannah College of Art and Design

  BFA, Architecture

  2006 — 2010

• University of Cincinnati

  Master of Architecture (M.Arch.), Architecture, Design

  2010 — 2013

Skills

• Customer Journey Mapping
• User-Centered Design
• Indesign
• Product Design
• Design Strategy
• Segmentation
• User Experience
• Adobe Creative Suite
• Model Making
• Rhino
• User Interface Design
• Agile Application Development
• Information Design
• Design Thinking
• Rendering
• Sketching
• Data Visualization
• User Research
• Design Research
• Google Analytics
• Photoshop
• Illustrator
• Architectures
• Revit
• Systems Thinking
• Experience Design
• Visual Storytelling
• Information Graphics
• Architecture