Max McCooke

WORK HISTORY

ABOUT MAX MCCOOKE

Most people don\'t start their sales career staring down a door they\'ve never knocked on before. I did. Three years ago, I was doing door-to-door, cold, unscripted, no warm leads, no safety net. It\'s the kind of environment that either breaks you or builds something in you that no classroom can replicate. For me, it built an obsession with understanding why people buy, how deals actually move, and what separates pipeline from revenue. From there, I moved into short-cycle deals, working across B2C, then small businesses, then enterprise, learning to operate at every level of the buying cycle and understanding what it actually takes to close at each one. Across those years, I independently generated millions in revenue on behalf of other companies. Not as an employee running plays from a playbook, as someone who had to figure out what worked, in real verticals, with real stakes. That experience became the foundation for Provena AI. Today, Provena builds full A-to-Z, done-for-you outbound engines and revenue operations, custom-built to your industry and vertical, plugged directly into your business. Direct cold outreach infrastructure, AI-powered lead qualification, proven sales systems and reporting. Everything. We create the entire system so you don\'t have to. Think of it as switching on a new client acquisition channel, a consistent, predictable stream of revenue that your B2B service or SaaS company didn\'t have before. Full-scale outbound and revenue operations, built on our own proprietary software, with transparent reporting so you always know exactly what\'s performing and why. The companies we work with don\'t just get leads. They get a machine. The challenge that drives me is the same one I faced on day one: how do you build trust with a stranger fast enough to make something happen? We\'ve just found a way to do it at scale and built a company around it.