Max McClary

About Max McClary

I have spent the last ten years working in Digital Marketing Account Management to add to my Television and Radio Account Management experience. I have worked with clients in multiple verticals managing multi million dollar revenue accounts and contributing to client growth as well as helping shape and execute strategy.

Experience

1. Affiliate Marketing Manager

   hims & hers

   Mar 2024 — Present

   Partnership Development: Source, build and nurture strong, long-term relationships with top-tier affiliate partners across multiple verticals that deliver scalable performance.• Program Optimization: Implement innovative strategies to optimize performance KPIs (CPL, CAC, ROAS), improve conversion rates, and drive incremental revenue across all affiliate touchpoints.• Creative & Placement Oversight: Collaborate with creative and brand teams to ensure partner assets align with campaign goals; manage briefs, asset delivery, and placement optimization.• Data-Driven Decision Making: Analyze and report on channel performance, test hypotheses, and derive insights to influence broader growth marketing strategies.• Cross-Functional Leadership: Act as a liaison between affiliate partners and internal stakeholders, ensuring alignment with product launches, seasonal campaigns, and brand objectives. • Departments including Integrated Marketing, Legal, Product Marketing, SEO, SEM, Compliance, Growth Marketing Category Leads, CRO, Communications, Community• Digital Partnerships: Expand the affiliate program past traditional partners to include brand to brand partnerships, travel and dating apps, gaming, sports and sports teams, automotive, and gyms.

Education

• Saint Mary's College of California

  BS Business Administration, Concentration Marketing

  2005 — 2009

Skills

• Marketing
• Advertising
• Powerpoint
• Spss
• Microsoft Word
• Microsoft Excel
• Account Management
• Radio
• Television
• Newspaper
• Windows
• Classic Car
• Media Planning
• Automotive
• Online Advertising