Max Kashirin
Senior Data Analyst @Axel Springer
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WORK HISTORY
Senior Data Analyst @Axel Springer
Berlin, DE
Tech Stack: Palantir Foundry, Adobe Analytics, SQL, Python, Microsoft Teams API, Google Search Console API, OpenAI API. Business KPI Alerting System. Developed a real-time business logic system that sends alerts via Microsoft Teams, improving decision-making efficiency. Pre-Aggregated Data Pipelines. Built optimized datasets (30-50 KPIs each) for multiple brands, reducing dashboard load times & improving accessibility of Adobe Analytics data.🧠 AI Sentiment & Needs Analysis. Implemented an LLM-powered content analysis system, delivering insights to the newsroom for better editorial strategy using advanced prompt engineering. Google Entities Extraction for Discover Traffic. Developed a system that analyzes Google-recognized topics, optimizing content strategy to maximize Google Discover traffic. SEO Analytics Pipeline. Built an automated SEO tracking system integrating Google Search Console & Adobe Analytics data, updating every 10 minutes for real-time insights. Paid Marketing Performance Model. Integrated marketing cost data, subscriptions, and churn rates, refining campaign performance tracking & ROI optimization. Adobe Analytics Dashboards & Templates. Designed over 200 dashboards in Adobe Analytics interface, including several scalable templates.
EDUCATION
Saratov State University named after N.G.Chernyshevsky
Bachelor's degree, Informatics
Saratov Socio-Economic Institute of Plekhanov Russian University of Economics
Bachelor's degree, Mathematics and Computer Science
SKILLS
ABOUT MAX KASHIRIN
Bringing 10+ years of expertise in data collection, data modeling, pipeline optimization, and analytics engineering across FinTech, News Media, and E-commerce. I specialize in designing end-to-end data solutions, from tracking implementation to data processing, modeling, and visualization, ensuring scalable, efficient, and business-driven insights. Key Expertise:Data Pipelines & Engineering: dbt, Snowflake, Airflow, Palantir Foundry, BigQuery, Dataflow, PubSubTracking & Attribution: Google Tag Manager, Google Analytics 4 (GA4), Adobe Analytics, Adjust, Custom Attribution ModelingMarketing & Product Analytics: SEO, Paid Search Optimization (Google Ads, SA360, Google Shopping), Conversion Rate Optimization (CRO)Dashboarding & BI: Looker, Power BI, Google Looker Studio, TableauAutomation & APIs: Python, SQL, Airflow, Microsoft Teams API, OpenAI API, Google Search Console API Key Achievements & Business Impact:Developed a real-time KPI alerting system, enabling instant decision-making via Microsoft Teams notificationsBuilt fully optimized pre-aggregated datasets in Palantir Foundry, reducing dashboard load times & improving data accessibilityDesigned a GA4 to BigQuery to Snowflake data pipeline using dbt & Airflow, enabling scalable analytics & reportingLed a server-side tracking overhaul for e-commerce click-out models, ensuring full conversion tracking despite browser restrictionsImplemented an A/B testing framework with Fastly, allowing near real-time analysis of front-end variations What’s Next?I see myself in Analytics Engineering roles where I can leverage my skills in data pipelines, tracking, and advanced analytics to drive business impact in FinTech, E-commerce, or News Media.
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