Max Hoyer

Head of Allocation & Pricing Management @Forto

Hamburg, DE

Leading global Pricing Desk, Allocation Management, and Contract Management teams across Europe and Asia to ensure fast, accurate customer quotations, optimised carrier capacity utilisation, and reliable buying-rate governance.Accountable for end-to-end Business Process Ownership within the Trade & Pricing organisation, including process design, performance optimisation, and cross-functional alignment. Partner closely with Product & Tech to initiate and deliver strategic system improvements that enhance pricing automation, rate accuracy, and overall commercial enablement, supporting Forto’s mission to make logistics “as easy as sending an email.”Key achievements:• Spearheaded the implementation of Forto’s in-house quotation platform in Europe, enabling standardised pricing, improving customer experience consistency, and delivering a 40% productivity increase through semi-automation.• Built and scaled the Global Contract Management function, improving rate accuracy, GP steering, and pricing transparency — contributing to Forto achieving CM2 profitability in 2025.