Max Heilbron
VP, Head pf Brand & Product Marketing @ Redfin | Lead Brand Strategy, Brand Advertising, Product Marketing, & Social Media
- Role
- VP, Head of Brand & Product Marketing at Redfin
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Max Heilbron
I’m a VP-level brand and creative leader with 25 years of experience driving relevance…
Experience
VP, Head of Brand & Product Marketing
Aug 2020 — Present · Seattle, WA, US
Executive owner of Redfin’s brand and product marketing with dual accountability as head of brand strategy and executive creative director.• Directed $85M annual advertising investment across TV, digital, and social, driving double-digit traffic growth in 2025.• Led integrated brand campaigns that lifted national awareness 74% despite Zillow/Realtor.com outspending Redfin 2–3x.• Unified product positioning, brand design, and UX writing across surfaces, creating a seamless experience from search to close.• Partnered with Product and Sales executives to strengthen sales enablement and deliver personalized field marketing for agents nationwide• Built end-to-end social, influencer, and content programs that doubled followers and achieved category-leading engagement rates.• Orchestrated holistic rebrand of 800+ marketing touchpoints post-acquisition by Rocket Mortgage (2025).• Recognized as an Inman Marketing All-Star (2023, 2024, 2025) for creativity and innovation in real estate marketing.
Education
Stanford University
Bachelor of Arts - BA
1996 — 2000
Skills
- Interactive Marketing
- Online Advertising
- Integrated Marketing
- Creative Strategy
- Content Strategy
- Mobile Marketing
- Advertising
- Digital Strategy
- Brand Architecture
- Strategy
- Digital Marketing
- Digital Media
- Media Planning
- Interactive Advertising
- Strategic Communications
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