Max D.
Conversion Rate Optimization Specialist @sofatutor
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WORK HISTORY
Conversion Rate Optimization Specialist @sofatutor
Berlin, DE
Leading conversion rate optimization at Sofatutor with full ownership of the experimentation program, from strategy through execution and stakeholder reporting.Core Responsibilities- End-to-end CRO program management: Develop testing roadmap, design experiments using Convert.com, analyze results, and communicate insights across the organization- A/B and multivariate testing across subscription funnels including signup flows, pricing pages, and onboarding experiences- User behavior analysis using GA4, Amplitude, and Hotjar to identify conversion barriers and opportunities- Dashboard creation and data visualization in Looker for performance tracking and stakeholder reporting- Wireframing test concepts in Figma and collaborating with Design and Engineering on implementation- Weekly stakeholder communication: Present findings, recommendations, and strategic initiatives to cross-functional teams and leadership- Cross-functional partnership with Product, Engineering, Design, and Marketing to drive testing priorities and business impactKey Achievements: Improved trial-to-paid conversion for EdTech subscription platform through systematic experimentation Built prioritized testing roadmap using ICE framework covering critical conversion touchpoints Enhanced mobile-first experience reducing friction in student acquisition funnel Established data-driven testing culture with regular cross-functional alignment Direct contribution to MRR growth through continuous optimization initiativesTools: Convert.com • Google Analytics 4 • Amplitude • Looker • Hotjar • FigmaSkills: CRO • A/B Testing • Experimentation • Analytics • Stakeholder Management • Cross-Functional Collaboration • Data Visualization • Growth Marketing • Statistical Analysis • Subscription Optimization
EDUCATION
Tefl.org.uk
GED, Teaching English as a Second or Foreign Language/ESL Language Instructor
Jagiellonian University
Bachelor's degree, Philosophy
ABOUT MAX D.
I\'m a growth marketing and CRO specialist with 5 years of experience optimizing conversion funnels across HealthTech, FinTech, and EdTech. I focus on understanding user behavior through data and research, then running structured A/B tests to improve conversion rates and reduce friction.My background in education (I taught English before transitioning to marketing) gives me a different perspective on how people learn and make decisions. This helps me approach optimization with empathy for the user while staying data-driven.WHAT I DO- Run A/B tests and analyze results using GA4, VWO, Hotjar- Conduct user behavior research (heatmaps, session recordings, surveys)- Build hypotheses and prioritize testing roadmaps- Optimize funnels for e-commerce, SaaS, and subscription products- Collaborate with designers, developers, and product teams- Document processes and share learningsINDUSTRIES I\'VE WORKED IN- HealthTech (lead generation, patient funnels)- FinTech (financial services, subscriptions)- EdTech (B2B education platforms, online learning)- E-commerce (Shopify stores, D2C brands)- B2B SaaS (enterprise software)TOOLS I USE:Google Analytics 4, VWO, Hotjar, Optimizely, Adobe Analytics, Tableau, Shopify, basic HTML/CSS
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