Michael Wojcik

About Michael Wojcik

Driven and experienced marketing executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. In the current role, supported the debut of new business units that increased monthly revenue by 60%.* Skilled in the successful application of innovative marketing strategies to sustain growth, expand revenue, elevate brand awareness, and improve customer acquisition; extensive experience in the real estate services and financial services industries. Adept in the use of marketing analytics to drive data-driven decision-making.* Accomplished strategist with a history of leading initiatives that spark significant gains in efficiency, productivity, and operational effectiveness. Fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations enabling the company to scale for growth.*Well versed in leveraging superior communications skills and interpersonal savvy to establish relationships of trust to drive sales and exceed corporate objectives. Areas of Expertise:* Marketing Leadership * Promotional & Advertising Campaigns * Marketing Communications * Data Analytics * Strategic Planning/Execution * Product Positioning & Branding Career Achievements:* Fay Financial - Served in key leadership roles during the company’s rapid, sustained expansion from 20 employees and 100 mortgage loans to 800 staff members and a portfolio of over loans over 11 years. Developed Customer Relationship Management (CRM) strategy and platform to drive cross-marketing across nine diverse business units.* HSBC - Secured a 200% increase in revenue from a new auto loan product in less than six months, leveraging customer relationship management based on analytics and sales intelligence.

Experience

1. Chief Marketing Officer (CMO)

   Fay Financial

   Mar 2018 — Present · Chicago, IL, US

   As Chief Marketing Officer, leads vision, strategy, and execution for all facets of marketing, building and directing campaigns to bolster the visibility of the company and its services in a challenging and highly competitive market. Develops strategies for traditional and digital marketing tactics. Led the Marketing department to consistently achieve the top two scores for employee engagement in the entire organization.* Establishes lead generation strategies and programs incorporating social media engagement as well as professional networking, with a focus on optimizing resource spend and business ROI.* Defines customer and marketing persona that serve as the basis for targeted lead generation, measuring performance to formulate Cost Per Acquisition and Lifetime Value of customers based on persona and by source.

Education

• University of Michigan

  Bachelor’s Degree