Mawjude Yasen

Social Media Coordinator @Roger Vivier

Paris, FR

Organic Social Media Operations-Social Media Publishing and copy for each post Development and maintenance of the editorial calendar for each social channel, aligned with key marketing brand and product messages-Social media channels include but not limited to: Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, Pinterest, WeChat, Weibo, Little Red Book, Douyin, Line, Kakao-Support creative brief for Art Director and copywriter for each campaign-Coordinate assets deliveries from Creative Services-Draft copy/captions for all social media posts and/or work with copywriters for delivery-Preparation of assets-Scheduling and publishing on social channels including coordination with Regions-Coordination of cross-promotion posting with collaboration partners (define terms including date of posting, channels, suggested content and captions and tags)Local Channel Coordination-Coordinate the editorial calendar with the local teams for regional platforms-Manage localized assets deliveries to the local teams-Review localized copy deliveries from the local teams-Review localized proposalsCommunity Management-Partner closely with Performance Marketing to synergize organic/paid strategies to drive follower acquisition-Monitoring of comments and messages-Standard responses to enquiriesSocial Media Reporting-Coordinate reporting on campaign and channel organic and paid social media performance-Benchmark of competitors’ activities-Identify and interpret new Social Media trends

China Jiliang University

Bachelor's degree, Public relation

Istituto Marangoni

Master’s degrees partnered with IESEG, Fashion management

IÉSEG School of Management

Master's degree, Fashion management