Mauro Pinho
Vice President Sales Marketing @Acqualina Resort & Residences on the Beach
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WORK HISTORY
Vice President Sales Marketing @Acqualina Resort & Residences on the Beach
Miami, FL, US
Overseeing all sales activities, marketing and revenue management at Acqualina Resort & Residences, a Forbes Five Star resort and member of The Leading Hotels of the World- Improved upper funnel and brand awareness by attending main luxury travel industry events (Virtuoso Week, ILTM Cannes and Latin America)- Exceeded 2022 room revenue Budget (+104%).#3 in STR: 145.5 RevPAR Index, in compset that includes St Regis Bal Harbour, Ritz-Carlton Bal Harbour, Four Seasons Surfside, Faena Miami Beach and Setai Miami Beach- Exceeded 2021 Budget (+172%).#3 in STR: 149.7 RevPAR Index- With implementation of various loyalty recognition programs internally, within the sales division as well as in operational departments, achieved 50% repeat guest ratio from 2017 to 2022- Recruit and train sales team, driving revenue results and highest penetration in consortia room nights out of Leading Hotels of the World properties in Miami - Leading marketing initiatives including Social Media strategies and execution, CRM, public relations, design, UX and messaging on website & booking engine- Leading Digital Marketing initiatives, SEO optimization and voice vs resort schema, SEM & META strategies, Display Ads & social Ads. Upper and lower funnel strategies for highest ROAS- Coach and guide sales and reservations team to be conductors of excellence, developing genuine interest and creating handover processes for operations teams to deliver brilliantly- Creation and execution of Marketing Plan and Sales Action Plans with quarterly KPIs. Responsible for deployment of sales team to cover key feeder markets, as well as creation of yearly marketing expense budget- Increased open rate and CTR of transactional emails, along with reducing manual workload, by implementing new CRM and investing in automation- Working on further deepening relationship with guests and reducing cost associated with manual fulfillment of requests by implementing automated text-messaging platform.
EDUCATION
FAAP - Fundação Armando Alvares Penteado
Bachelor in Business Management, Business Management
SKILLS
ABOUT MAURO PINHO
Seasoned hospitality professional, continuously working on opening communication between the travel community and hotels to ensure guest satisfaction and revenue growth are achieved. With 20+ years of luxury hospitality experience, with expertise in sales process management, team building, professional development, strategic analysis, sales process implementation, digital marketing strategy and company collaboration. Currently Vice President of Sales & Marketing for the Five Star, Five Diamond Acqualina Resort & Residences located in Miami\'s Sunny Isles Beach. Ventured in the Space industry with assisting luxury hospitality startup with recruitment deployment and strategy, and managed sales & marketing teams at Fasano Hotels in Brazil and Uruguay and The St Regis Bal Harbour in Miami. Formulated and implemented strategies to drive revenues of over $40M with Budget responsibility of $5M. Successful interactions with individual Ownership/Asset Management representatives, creating valuable relationships benefitting Operator, Owner and Associates.
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