Mauricio Idarraga

About Mauricio Idarraga

I build product growth systems that drive activation, engagement, retention, and monetization. I bring Product, Engineering, Data, and Experimentation together to ship fast, learn fast, and compound value.What I’m doing nowDesigning AI-powered product growth:• Reducing friction across onboarding & early activation• Building habit loops that increase ongoing engagement• Running high-velocity experiments across UX, flows, and messaging• Driving monetization through pricing, packaging, cross-sell, and upsell• Using real-time behavior signals to automate next best actions• Creating self-serve loops that convert and retain at scaleHow I operate• Activation & onboarding optimization• Retention systems & habit formation• Monetization strategy (pricing, packaging, cross-sell, upsell, LTV expansion)• Data-driven decision making & rapid experimentation• Cross-functional leadership across Product × Growth × Engineering × DataGreat products deserve momentum. I build the systems and loops that deliver it.

Experience

1. Vice President, Product Growth

   Constant Contact

   Sep 2025 — Present

   Vice President of Product Growth, responsible for product-led growth (PLG) across activation, engagement, monetization, and experimentation.I lead the product growth function, partnering closely with engineering, design, data, and go-to-market teams to build scalable growth loops across the customer lifecycle.We stood up Constant Contact’s first dedicated product growth team, ran dozens of experiments, improved activation and conversion, and contributed to one of the company’s strongest recent quarters.My focus is turning growth into a durable product capability, not a series of one-off experiments.

Education

• Concordia University

  Bachelor of Science - BS, Computer Science

  2001 — 2004

• HEC Montréal

  Master of Business Administration - MBA, Finance

  2007 — 2008